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Shireen Smith
Brand Tuned
Rounded Business Design
The Brand Tuned podcast explores the 'what and why of branding'. It's for founders, marketers, graphic designers, business advisers and lawyers in search of ideas to increase success. This often comes through better positioning, and understanding what customers want and need. Focusing on distinctiveness is about attending to intellectual property appropriately. Brand Tuned is hosted by Shireen Smith, author, marketer, IP lawyer, and business owner.
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Ratings & Reviews
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4.9 stars from 39 ratings
Very useful
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“Very useful podcast for any growing businesses or established companies.”
levent_yildizgoren via Apple Podcasts ·
Great Britain ·
07/09/20
Gives a good holistic view of branding
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“Really useful podcast to help business owners understand more about branding. I especially like how this podcast covers the legal as well as the marketing/design side of creating a good brand.”
Ella Sm via Apple Podcasts ·
Great Britain ·
05/13/20
Wow
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“Great podcast!
A lot of content to learn from!!!”
v_kenjic_latic via Apple Podcasts ·
Great Britain ·
05/12/20
Recent Episodes
In this episode of the Brand Tuned podcast, we welcome Paul Fernandez, CEO of The Growth Guys, to discuss the journey of starting and branding his growth marketing company during the pandemic. Paul shares insights from his past experiences, the challenges of defining and living up to a brand...
Published 04/24/24
Published 04/24/24
In this episode, Emmanuel Probst, a Global Lead, Brand Thought-Leadership at Ipsos and an adjunct professor teaching consumer market research at UCLA, shares with us how to create a transformative brand.
Emmanuel has 17 years of background in marketing and market research experience, such as at...
Published 12/02/22
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