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Shireen Smith
Brand Tuned
Rounded Business Design
The Brand Tuned podcast explores the 'what and why of branding'. It's for founders, marketers, graphic designers, business advisers and lawyers in search of ideas to increase success. This often comes through better positioning, and understanding what customers want and need. Focusing on distinctiveness is about attending to intellectual property appropriately. Brand Tuned is hosted by Shireen Smith, author, marketer, IP lawyer, and business owner.
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Ratings & Reviews
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4.9 stars from 38 ratings
Very useful
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“Very useful podcast for any growing businesses or established companies.”
levent_yildizgoren via Apple Podcasts ·
Great Britain ·
07/09/20
Gives a good holistic view of branding
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“Really useful podcast to help business owners understand more about branding. I especially like how this podcast covers the legal as well as the marketing/design side of creating a good brand.”
Ella Sm via Apple Podcasts ·
Great Britain ·
05/13/20
Wow
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“Great podcast!
A lot of content to learn from!!!”
v_kenjic_latic via Apple Podcasts ·
Great Britain ·
05/12/20
Recent Episodes
In this episode, Paola Zaragoza Cardenales, a dual qualified New York and Puerto Rico attorney discusses the similarities and differences between intellectual property laws in Puerto Rico and the UK. We discuss:
Intellectual Property Issues Faced By Farmers
Importance Of Integrating IP Into...
Published 09/06/24
Published 09/06/24
IP is much less formal in Latin America's economy according to Alberto Ramirez Bonilla, founder of BR Latin America. Tune in to explore how trademark practices differ in the South American economic landscape and why that matters.
Among other things the episode discusses:
How business design...
Published 07/05/24
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