In this week’s episode on the podcast, I’m speaking to the incredible Jessica Hische. Jessica is a lettering artist working in branding, film and television, book design, and advertising. She's also a New York Times best-selling children's book author and illustrator and has recently opened two physical stores in Oakland, Jessica Hische and Friends, and Drawling. In this episode, you'll learn how to know when it's a good time to open a physical store, the process behind opening physical stores as an artist and insights into branding a physical store, as well as why it can help to start separating your social media pages for your projects, and so much more!