Ready to transform your brand from 'meh' to absolutely magnetic? In this episode, I'm spilling all the details about my Brand Magic Blueprint - the exact framework I use to help artists and makers turn their passion into a brand people can't help but fall in love with! I'm breaking down the 8 magical modules that'll take you from scattered to strategic in just 90 days, from discovering your brand's true purpose to crafting a personality that stands out, we're covering everything you need to...

As an artist, maker and creative, do you wish you had a supportive community of fellow creatives by your side? You know those days when you're sitting alone in your studio, staring at your work, and wondering if anyone else in the whole wide world gets it? Those moments when you're second-guessing your prices, overthinking your latest design, or feeling totally stuck on how to grow your creative business? Over the past few months, I’ve been having heart-to-heart convos with creatives just...

Are you stuck in “learning mode” and not taking action? We all struggle with it from time to time: learning without doing because hey, learning is exciting! I get it. One of my core values is to never stop learning. But there comes a time when learning more isn’t helpful; instead, it’s action-taking that you need to be doing. In this episode, I’ll share 10 quick, actionable steps - each taking just 15-30 minutes - that will help you fall back in love with your brand and get things...

You know what I admire even more than a creative chasing their passion and launching a business? A creative who knows when to spot the signs that it’s time to hit pause - or even pull the plug - when their business isn’t serving them anymore and getting back to the basics of creating purely for the love of it. That’s the real magic! And in this episode, we’re talking about just that with my guest, Kassy King. Kassy is a multidisciplinary creative, total arts-and-crafts dabbler, and a big-time...

It’s no secret that I love collaborating with other artists. Not only will you make new friends and connect with other creatives like you, but you will also be seen by a whole new audience and expand your reach! What’s not to love?! In this week’s episode, I’m diving into the wonderful world of collaborations. We’re talking about: 🎨 Why you should prioritise collaborations if you aren’t already 🎨 The collaborations that have worked the best for me so far! 🎨 What kinds of collaborations...

Curious about what it takes to run a successful sticker club? Wonder no more! In today’s episode, we’re joined by the incredibly talented Itzel Islas, who’s here to spill what it's like running a successful sticker club and so much more! Itzel is a freelance graphic designer and illustrator originally from Tijuana, Mexico, now living in San Diego, California. Her work is inspired by Mexican culture, vibrant colour palettes and playful elements of everyday life. Her mission since 2016 has been...

Ready to turn your brand strategy into a brand IDENTITY? (aka make your brand not only feel and sound good but look good too?!). This step is absolutely crucial for any artist or maker looking to grow your brand. In today’s episode, we’re diving into the process of transforming your brand strategy into a cohesive brand identity that attracts the right audience and reflects your brand personality, and business goals. From how to gather inspiration to putting it all together into brand...

Today I have the privilege of speaking with the lovely Ellie Compton, who is an architect and artist who runs a Christchurch-based art studio called Maker of Chaos. Ellie collects people's life stories and weaves them into chaotic and whimsical worlds of art that encourage imagination and discovery. In this episode, you're going to learn how to make art competitions worth your time, get some tips and tricks for growing your following as a brand-new business, and the value of a complete...

For people to buy your work, they need to be thinking about your work, and to be thinking about your work, they need to be AWARE of your work. So, are you ready to make your brand unforgettable and live rent-free in your ideal customer’s head? Look no further, cause in today’s podcast episode I’m sharing 20 game-changing tips for artists and makers to boost your brand awareness and get your ideal client thinking of you first. From revamping your bios, leveraging Pinterest, and the...

Today I have the pleasure of speaking with the extremely talented illustrator, Eliza Williams of Doolittle Illustrations. In this episode, Eliza shares her journey as an illustrator and talks about her experience going viral on Instagram, ending her up on the wrong side of the platform and having her account removed (don’t worry - she got it back!). She shares her thoughts on creating a community, not a following, and why she believes that connection is at the core of all of her greatest...

Get ready for a blast from the past. This week we’re tuning back into one of our favourite episodes because it’s just too good not to share again and something that feels very relevant right now. In case you didn’t know it already, brand values are the backbone of your business – they guide your decisions, keep you aligned with your vision, and communicate to your audience who you are and what you stand for. In this episode, I’m breaking down EVERYTHING you need to know about writing your...

Today we’re talking about DIYing your branding and how to know if you’ve nailed it, or… failed it. I’m diving into EVERYTHING you need to know to DIY your branding in a way that not only looks good but makes sense for your brand, your vision and mission, and your overall goals for your creative business. I want to help you remove the self-doubt and give you some practical steps to connect your brand strategy, brand identity and marketing in a way that feels good to you, attracts your dream...

In today’s episode, we’re talking about a topic that I’m very passionate about and quite frankly I think more entrepreneurs need to be talking about, and that’s the importance of prioritising your mental health as a creative. I’m breaking down 10 simple yet life-changing tips to help you better prioritise and manage your mental health whilst marketing your creative business. No more feeling overwhelmed by to-do lists, societal pressure or trying to do everything yourself… It’s time to learn...

This week we are doing the ol' switcheroo and I am stoked to share an episode from Lauren's podcast on my podcast. In this episode, Lauren talks all about how to keep going which is episode 2 of a 3 part series that she did on how to get started, how to keep going, and how to finish - an area that a lot of us creatives need a little help in. And as I share Lauren's episode on this podcast, Lauren is interviewing me over on her podcast! Once you’ve binged this episode, head on over to the...

Are you ready to grow your audience, attract new customers and get more building-building opportunities on repeat? This episode is where I tell you exactly how. We’re ditching the ol’ “throw spaghetti at the wall and see what sticks” approach and shifting our focus to something more powerful and actually useful… branding.

Strap in and get ready for a wild ride with none other than the incredible, talented and hilarious Elizabeth Hudy, aka The Peach Fuzz. Elizabeth is a loudmouth illustrator and crafty little bitch trying to make socialist business practices and resource sharing the new norm. In this episode, you'll learn the easiest way and the BEST way to get started selling your products online. We also dive into why you need to talk about more than just your work on social media, what collaborating can do...

In today's episode, I’ll break down the 3 steps you need to take to audit your existing brand so that you can determine whether a brand refresh OR a total rebrand is on the cards for you. Whether you’re aiming to DIY it or hire a professional for help, before you go diving head first into a whole new logo, colour palette and brand identity… Listen to this episode FIRST.

In this week’s episode on the podcast, I’m speaking to the incredible Jessica Hische. Jessica is a lettering artist working in branding, film and television, book design, and advertising. She's also a New York Times best-selling children's book author and illustrator and has recently opened two physical stores in Oakland, Jessica Hische and Friends, and Drawling. In this episode, you'll learn how to know when it's a good time to open a physical store, the process behind opening physical...

Today, the outrageously funny and incredibly talented, Meg Lewis joins us! In this episode, you will learn the surprisingly simple strategies for building an authentic brand, how to stand out by combining your unique skills and passions, the trick to attracting big clients like Adobe, Pinterest, Slack, Microsoft and Facebook, why collaborative artist agencies might be right for you and so much more!

This week on Brand Your Passion, I’m chatting with the super-talented, Daisy Braid aka DIY Daisy. Daisy is a content creator, textile artist and author who is a self-taught sewist known for her colourful, creative style that combines handmade clothing with fairly made and second-hand fashion. We talk about the keys to confidence when filming yourself for social media, what strategies you can use to create consistent content, you’ll learn how to know when you’re ready to get branding help, and...

How do you create a consistent and cohesive brand personality when you are a complex, multi-passionate creative whose mood changes daily, and whose interests evolve all of the time? That's what we're going to talk about in today's episode. I’m going to help you get crystal clear on your brand personality by figuring out who YOU are as a person, especially as an ever-growing and ever-changing multi-passionate creative.

This month we’re revisiting some of our best episodes to set you up for branding success this year! In this episode, we’re talking all about how to reach your audience other than social media. Social media is a big part of marketing. It’s the go-to strategy for a lot of people to build their business and reach their audience, creatives included. But today, we want to remind you that it’s not your only option. Whether you’re frustrated with social media, not getting what you want out of it,...

This month we’re revisiting some of our best episodes to set you up for branding success this year! In this episode, we’re talking all about why you are your brand’s best asset. As a solo creative selling your own work, you are your brand. You are often the sole person behind everything that you do - your marketing, your products, your services. You are the visionary and the creative force behind what you do. When people follow your brand, engage with you, buy from you or support you, they...

This month we’re revisiting some of our best episodes to set you up for branding success this year! We’re kicking things off with some branding 101 to set the stage for the rest of the series! Branding is a term that gets thrown around a lot in relation to marketing and business, and there are a lot of interchangeable terms that are added into the mix. In this episode, I discuss what branding is, the difference between a brand, branding, strategy, and identity, and what can be included in...