As we reach the end of another year, it is easy to quickly move on and start thinking about the next one. But before you do that, make sure you stop, take a look back, and appreciate how far you have come. Let's talk about why and how to celebrate your wins this year.

Every year, the approaches and strategies that are top of mind for creatives evolve. In 2024, there are yet again a new set of trends on the rise that artists and makers can focus on in order to stay on top of the latest and greatest approaches to business. Let’s take a look at the top 10 trends creatives need to be aware of in 2024.

Do you ever look at successful creatives on your Instagram feed and wonder how the heck they're doing it? Or thinking "I wish I knew what strategies they're using to get all those followers and sales so I could just do that too!"? To celebrate the 100th episode of Brand Your Passion, I brought together four previous guests to hear how they’re successfully marketing and growing their creative businesses so you can steal their strategies and scale your brand in 2024!

As we come up to the end of the year and start thinking about next year, it can be overwhelming trying to think about what to focus on, what to do when, and how you’ll get it all done. But I’ve been using a simple system over the past six years of running my business that I wanted to share with you today to help you plan your entire year in about 30–60 minutes. So in this episode we’ll talk about the six steps you can follow to plan your year and get things organised for your creative business.

This week on the Brand Your Passion Podcast, I talk to Ruby Jones. Ruby is an illustrator based in Wellington! She likes to make art that shines a little light on everyday moments and reminds us what it means to be human. In this episode, I talk to Ruby all about what happens when your art goes viral, publishing books as an illustrator, simplifying social media, how important your values are as a creative, and so much more.

When it comes to brand identity design, the holy trifecta and the things people mainly think of, are logos, colours, and fonts. These things are important, yes, and make up a huge part of your visual identity. But there are a whole lot of other elements that go into creating a complete brand identity that elevate your brand, bring it all together, and take it to the next level. If you’re ready to stand out and show off your amazing work with a wow-worthy brand, let’s talk about the brand...

Look, as a creative running a business, you already have 1001 things to do. What you don’t need to be spending your time doing is re-writing the same thing 100 times when it’s not necessary. But we often do. We have to apply for something and find ourselves trying to come up with a bio that makes us sound amazing for the millionth time. Or we go away and have to slap together an out of office message that magically directs people to the right places at the last minute. Or we get an Instagram...

This week on the Brand Your Passion Podcast, we're revisiting one of the most popular episodes of the podcast in the lead up to our 100th episode, all about the brand identity process. I love a good deep-dive into branding, but sometimes it can be good to get an overview of a process in a nutshell so you can see the whole picture. Today, I’m giving you a step-by-step guide to the brand identity design process, so you can see what it takes to make that big beautiful brand of yours come to life!

Have you been working on your brand strategy? Writing your mission? Uncovering your ideal audience? Visualising your visual direction? It’s powerful stuff that can truly transform your business and your life. But while you can get a lot out of the brand strategy process itself, the long-lasting impact that will help you build a next level brand, is actually using that strategy! So when your brand strategy is ready, then what? Let’s talk about how to put your strategy into action from day...

As creatives we all have dreams. But sometimes, it’s hard to move forward and turn them from dreams into reality. We sit there thinking about what we want, envisioning the future, looking at what other people are doing and wishing it could be us, but there are things stopping us from moving forward. So we keep dreaming. But at some point, it’s time to stop dreaming and start doing. If you're ready to stop dreaming and start *doing*, this episode is for you! Let’s talk about it.

Okay so you’ve had a new idea. Now you’re wondering, do I need to start a whole new social media page for this? Let’s walk through the series of questions you can ask yourself to figure out if that’s the best strategy for you and your business or not.

The best way to grow your brand and your business is the way that’s best for you. So one of the best things you can do for your business is get to know yourself. What lights you up? How do you best work? When do you work best? What makes things easier for you? When you understand these things, you can build a brand and business that works for you, and make sure everything you’re doing is as enjoyable and sustainable as possible. The dream, right? Well, let’s make it happen with these 15...

This week on the Brand Your Passion Podcast, we're revisiting one of the most popular episodes of the podcast ever, all about how you can use your brand strategy. A brand strategy document is your go-to guide and reliable roadmap for your brand. I’m a massive advocate for how it can help you build an aligned brand that can grow, scale and achieve your wildest creative business dreams. Your brand strategy is more than just a static document though. It’s a living, breathing, collaborative...

Goals. You either love em or you hate em. Maybe you’ve set them before but it’s never really stuck. Or you’ve been so busy with your head down that you’ve never really come up for air to step back and set any. Well wherever you’re at, its actually super useful to set goals of some kind for your creative business. There are loads of ways you can do it, you just need to find the one that works for you. Today I’m going to share 9 different goal-setting strategies with you and we’ll figure out...

Whether good or bad, we all have habits. Usually they’re to do with our self-care: things like going to the gym, journalling, or doing your skincare. But habits can apply elsewhere in your life too, including in your brand. Just like getting in the habit of moving your body will help you in so many ways, getting in the habit of working on your brand will help your business in so many ways too. So today I’m going to talk about the useful things that creatives can get in the habit of doing...

Building a brand can be a challenge, but it can be a little bit easier when you can learn from the people who have been there before you. The people who have tried things, made mistakes, had successes, and learnt lessons that they can pass on to others. Over the past three years I’ve interviewed so many amazing professional creatives about their journeys and asked a bunch of them what the biggest lesson they’ve learnt about branding their passion was. In this episode I’ve compiled them all...

Creating content can be difficult enough on its own, but creating content that actually speaks to your ideal audience is a step further. But that’s what makes the biggest difference when it comes to building an engaged community and growing your audience! There’s no point in posting for the sake of posting - we want to make sure we’re posting stuff that our audience is going to enjoy and engage with, right? So how do we do that? In this episode, I’m going to walk you through exactly how I do...

We’ve all experienced that horrifying moment when someone asks the dreaded question…”so what do you do” Panic sets in, thoughts fly like mad around your brain, and before you know it, a jumble of words are pouring out of your mouth. But it doesn’t have to be like that. In this episode, I’ll tell you how to perfect the elevator pitch for your creative business.

This week on the Brand Your Passion Podcast, we're revisiting one of the most popular episodes of the podcast ever! In this one, I talk to Ariel Bissett, a writer and filmmaker based in British Columbia who hosts multiple podcasts, runs an annual readathon called The Reading Rush, and has a YouTube channel with almost 200,000 subscribers, among many other creative endeavours. She has spoken at VidCon, premiered videos at Buffer Festival, was an official Man Booker Prize Vlogger, has appeared...

Do you ever feel like you’re not getting anywhere in your business, or you’re not sure what to do next? It’s probably because you don’t know where you are at right now and what you need to do to get to where you want to go. In this episode we’re going to talk about the essential metrics that creatives need to be tracking to keep things on track!

Do you want to grow your audience and increase your sales? Well you need more people to know who you are. That, is visibility. And to get more visibility for your creative business, you need a strategy for making it happen. Let’s talk about how.

So you've been working on your flash new brand. You've got a new logo, snazzy photos, updated packaging, and brand assets that are set to wow. But how do you share that with the world to make sure that everybody gets as hyped as you are? Well, I'm going to tell you all about it in today's episode where I walk you through 10 steps to successfully launch a rebrand for your creative business. Let's do it.

This week on the Brand Your Passion Podcast, I talk to QueerlyBee. Bee is a queer, autistic & disabled gaming & lifestyle creator that focuses on soft content designed to be good for co-existing and parallel play! They focus on co-working, the sims 4 and indie games and use these things to facilitate conversation about things they’re passionate about. In this episode, I talk to Bee all about creating community, putting your values into action, protecting your mental health as a...

There are a few things that make you stand out from the crowd when it comes to your brand. Obviously, there’s your design, but there’s also your brand voice. But what is your brand voice? What the hell does that even mean? Can I tell you about what brand voice is and how the heck you can find yours and use it in your business? The answer is yes. Let's dive in.

In this episode, come behind the scenes and get all the goss about my new program! I share everything from how I chose the name, how it works with my other services, and everything included in the program. Whether you want to learn about launching something new from someone who’s just done it, or are curious about whether this could be the perfect way for us to work together, then this episode’s got it all!