Today I’m diving into a conversation that comes up so often with my clients, and that is what it really means to create a luxury or high-end brand. I’m diving into why simply labeling your brand as “luxury” isn’t enough to stand out or connect with your ideal audience. It's not enough to...

When I caught a recent episode of Shark Tank, one pitch stood out to me, not because it was extraordinary but because it perfectly illustrated an important lesson about brand building. The brand in question had stunning visuals and packaging, but despite this, the Sharks didn’t invest. Why?...