Welcome to Brandology - a podcast that dives deep into business, branding, and all things entrepreneurship. Join me each week as we unearth the science, soul, and strategy behind building a fearless brand. Ready to create the business of your dreams? You’re in the right place.
Two months ago, I fell in love with this strawberry iced matcha. I had seen an influencer post a photo of their drink from Matcha Therapy here on the Gold Coast where I live. It was the most aesthetic drink I have ever seen in my life and the branding was super cute on the cup. These first...
Published 04/30/24
I have a different way of going about target audiences, and it has differed as I've moved through my business. Now I focus on more of the mental side. The feelings, thoughts and emotions that my ideal clients are going through, along with their dreams for their lives. I believe that this is a...
Published 04/23/24