In this episode of Brandstanding, hosts Brian and Emily Halley dive into a common myth about branding: the misconception that a logo is all you need to complete your brand. Together, they unpack the true essence of branding as more than just visuals—it's the total experience customers have with a company. They trace the evolution of branding from its origins in livestock marking to its modern role as a promise that conveys values, emotions, and identity. Brian and Emily explore the critical steps of building a successful brand, breaking it down into three phases: Message Phase - Developing the strategy, including your purpose, market positioning, promise, and personality. Identity Phase - Translating that strategy into visuals like the logo and colors. Expression Phase - Bringing it all to life through touchpoints like websites, social media, and marketing materials. The episode is packed with real-world insights, including a Jelly Belly case study and practical advice for avoiding costly missteps in branding. With their engaging and relatable style, Brian and Emily make branding approachable and essential for every business owner. Stay tuned for the next episode, where they’ll dive deeper into the messaging phase to help you uncover the heart of your brand.