In this episode of Brandstanding, hosts Brian and Emily Halley dive into a common myth about branding: the misconception that a logo is all you need to complete your brand. Together, they unpack the true essence of branding as more than just visuals—it's the total experience customers have with a company. They trace the evolution of branding from its origins in livestock marking to its modern role as a promise that conveys values, emotions, and identity. Brian and Emily explore the critical...

In this inaugural episode of the Brandstanding podcast, hosts Brian and Emily Halley introduce themselves, share personal anecdotes, and discuss the core principles of branding. They explore the importance of brand consistency, credibility, and how to establish a competitive edge in a saturated market. Join them as they embark on a journey to help you supercharge your business through effective brand strategy.