Have you ever thought about your purpose and what that means? What about the company you either work for or run? What is its purpose?   According to the Oxford Dictionary, the definition of purpose is “the reason for which something is done or created or for which something exists.”   My guest today, Carol Cone, has been called the purpose queen and understands this at a cellular level. As you will hear about in her bio, Carol has worked with companies such as Rockport, Reebok, Dove, Aflac, and more.   During our conversation, Carol and I chatted about: What purpose strategy is and what prompted her work in this area.What purpose means to Carol and how it compares to the idea of brand.Social purpose movements Carol has led with Rockport shoes, the American Heart Association, Aflac, and more.Carol’s key learnings in her years of experience in social-purpose work.The benefits both individuals and companies alike diving into their purpose.