More peace and more profits - that’s what we're chatting about today. In today’s episode we are going to talk through tangible strategies you can use and questions you can ask yourself to get yourself more peace and more profit in your business. Plus, we dive into how to build a business that's what you WANT, instead of the one you think you should have (because someone else told you to?). Let's face it, so many of us burn out because our business gets really complicated. The truth is th...

I’m all about growing your business with a team and not doing it alone! But just because you hire people (contractors or w2 employees) does not mean that business is all of a sudden easy peasy. In some ways, it actually makes your business more complex. There are a lot of challenges that come with having a team, especially with remote teams. I have team members who I’ve literally never met in person but I’m in communication with daily or weekly, so it CAN work! Today, I’m sharing 3 ...

At the time of recording this, I’ve been a part of a monthly book club since December of 2021 and we’ve met a total of 31 times since we started! Last year, we even had a “book club retreat” where we got to hang out outside of our usual meetings and honestly, it was so much fun.Being able to start a book club and just have FUN with it has been such a blessing, so if you’ve been looking to start something like this (or you’re part of a book club already and want some tips for keeping it fun an...

If you're a mom to little's who wants to start a business or you're a mom already with a business trying to figure out how to grow your business while still prioritizing your family, this episode is for you! I'm chatting with the lovely Amy Hanneke of Hello and Co Creative. Amy is a brand new website designer for wellness professionals and she's also a wife, a boy mom, a cat mom, and a St. Louis native. She started her brand and website design business just 11 months ago at the time of r...

Today, I have a special episode in store! This is an interview I did with Becky Hoschek on her podcast about plans, pivots, and really trusting God in motherhood and business. Although we talk about motherhood and business stuff a lot, we talk about plenty of other things as well if that’s not applicable to you.We covered things like:how I make money onlinethe time I felt like throwing in the towelhow I merge having a more systems-related brain and a creative brainbeing okay with failuremom l...

I’m so excited to share Ethan’s birth story with you! I’m a new mom again (and we are officially a family of four). Baby number two, Ethan Daniel McCravy, is absolutely so wonderful and amazing and it’s been fun doing this all again (but with more experience than my first go around). If you listened to Colin's birth episode (episode 148), you know that my birth did not go according to plan but God still showed up in so many ways. Ethan’s birth also did not go according to plan, and in fa...

Today, I’m doing something NEW on the podcast. I don’t think I’ve ever shared an interview from another person’s podcast with you, but this episode from Mara Kucirek’s podcast (Create a Better Course) was so good that I knew I wanted to share it with you today. If you want to see the nitty-gritty behind the scenes of launching an online course, this is one episode you do not want to miss.If you haven’t yet, make sure to also listen to episode 261 where I interviewed Mara about all the things ...

I've been producing The Breakthrough Brand podcast for over 5 years now, and let me tell you, it's become one of my absolute favorite parts of my business! Funny enough, I  was re-listening to an old podcast episode to prepare myself for a speaking engagement earlier this week (at the time of recording), and I literally talked about how much JOY podcasting was bringing me 20 episodes in. Now 260 episodes later? That’s STILL true for me.  If you're even remotely considering starting a...

Hey moms, this episode is for you. It can be a lot to be juggling work, motherhood, no matter how many kids you have, how old they are, what type of work you do, how much childcare you have or don't have, it doesn't matter. I often have moments now as a mom (which I've been a mom for about two and a half years now) where I'm genuinely like, “what was I doing before being a mom? Why did I feel so busy?” Because things are so much busier now. In this episode, I'm going to share with you seven...

Whether you're a brand new course creator or you've had lots of success in selling online courses already, this episode is for you. Mara really knows all the things about creating quality courses that give your students wins and help you ultimately grow your business. I learned a lot from this interview (as someone who's made courses already and has had success with online courses). So let me just say, that regardless of where you are in the “courses" stage of your business, you'll get a lot...

Whether you're in the early days and months of your business, or you've been at it a while, we all unfortunately do things that make business harder than it has to be. These are things that both new and established business owners all do, and today, we are adding them to your “To Quit” list, because they're taking up your time, energy, and ultimately making growth slower. Today, I’m sharing 14 things as a business owner that are making your business harder that you may not even realize you're...

This is PART TWO of last week's episode, with 4 more ways to be bolder in your faith as a Christian business owner!  If you feel like your faith is a secret because you don’t know if it’s ok to share it as a business owner, you’re worried you’ll alienate clients/customers who disagree with you, or maybe you feel God calling you to share but you’re like “what does that practically look like when I’m a photographer? Or a designer? Or a copywriter? Or bookkeeper?” Don’t worry - that’s what we...

Today’s episode is inspired by a question I got over and over again in my audience survey last year because a lot of you guys are like me. You are a personal brand business or other type of business but you are not a ministry, and what you do may have literally nothing to do with your faith on paper, but you ARE a Christian business owner and your faith is an important part of who you are and how you show up in the world. It also informs the decisions you make in your business, both the big...

What makes a great website? What makes a dud?  Besides all the obvious things like don’t make your text too small, don’t use 1,000 fonts at once, and things like that… What are the major keys?!  No matter what you do in your work, if you have a website, you should be asking yourself these questions. Today I’m sharing 3 things that I consider TOP things to making a great website, and people often miss them.  I’m calling these “strong opinions”, but this could also be called “unpopular...

Are you looking to grow your email list this year? Quizzes have a MUCH higher conversion rate than the typical lead magnet, and in this episode, I'm walking you through EXACTLY how you can create one for your business! I've been creating quizzes since the beginning of 2018, so over five years now. Since then, I've made new quizzes, revamped quizzes, and helped other business owners make quizzes for their businesses through my quiz website template bundle for Showit. I get asked about...

I posted a reel on Instagram all about a week in the life with my schedule in the last year and a half as a working mom who owns a business but works part-time from home. Today, I want to expand on what I explain in that very short 90-second clip to tell you more of the nitty-gritty details about what my week is like running my business, taking care of my son, recording this being very pregnant, and how my team and my husband fit into this. We have had three days of childcare since November...

In this episode, I’m teaching you how to create a launch debrief for your business. If you’re not 100% clear on what I mean by this - don’t worry! We’ll talk about what it is, why you should do one, all the STEPS, and I even have a new resource to share with you — a ready-to-go Google Doc template of my ACTUAL launch debrief process that you can use as your starting point!  Whether you’re just getting started and debriefing your first launch EVER, or if you’ve been in business a while and are...

Have you ever wondered if you could run your business without Instagram? Thinking about a social media detox? How much time would you get back? How would it affect things like your revenue, your website traffic, and your overall visibility as a business owner? What other marketing tools would you use instead of social media?  As someone who uses Instagram a lot in my marketing, I'm like the rest of us in that I have desired to throw in the towel from time to time, especially after moments...

Today, I’m sharing three ADVANCED podcasting strategies - one for show growth, one for boosting efficiency, and one for making money for your podcast. Sounds pretty good right? Honestly, it was SO hard to narrow it down to just one tip from each category because I really do have SO many that I share inside Podcast Success Blueprint (which the doors are officially open to, if you’re reading this in real time, until February 2nd!). If podcasting is one of your goals for 2024, or you already...

Even on mainly solo podcasts like mine, guest interviews are so important, not only for your show growth, but also just for giving your audience someone else's perspective. Not to mention - it gives you a break from being the brains behind all the content in your business. Podcast guest interviews are also a fun and exciting way to meet other people, network, make strong connections, and potentially even make lifelong friendships through people you meet.    On top of all that, podcast...

In this episode, I am sharing THREE of my favorite scriptures lately that I think are really encouraging as we start new as business owners this year. Whether you’re still setting goals or are just feeling called to be more attuned to God as you make decisions in your business, I hope these verses will be encouraging to you (in January when this airs, and for the rest of the year). I’m not just reading the Bible verses, I’m talking through them with you as well to help you apply them to your...

Today, I’m sharing ALL about team vision meetings. I rarely hear people talking about this, but personally I've found it be incredibly impactful in my own business. So, naturally, I wanted to share it with you all! What I mean by team vision meetings is a gathering to kick off the year, close a year, start a new quarter, or even halfway through the year. It's where you lay out the exact direction we're heading in as a team! In these meetings, we: discuss the business goals and how each...

A new year means it's a great time to make some tweaks to your website. In this short and sweet episode, I'm sharing a few things for you to do for the new year to keep your website up to date and fresh from an SEO perspective, make sure it’s attracting new clients and just overall ensure it works properly.  These three things can be done in less than five minutes (and this episode is less than 10 minutes!). So it’s SUPER quick and actionable - which I thought would be the best way to kick...

Before diving into the goals for the coming year, I always like to take a moment to reflect on the previous year. It's time to evaluate what worked, what didn't, and relive the best memories. In this episode, I want to take you along on this journey, sharing TWO very practical business lessons I learned in 2023 and tips for taking what I learned to help you grow your business in the new year.  On top of that, I'll be sharing two specific things I'll be focusing on in 2024. 2023 was such an...

This week, I'm thrilled to share with you one of our all-time favorite episodes that originally aired as episode 23 back in July 2019. This episode has consistently been one of the most downloaded, and if you're like me and don't often revisit the early episodes of your favorite podcasts, you might have missed it so as my team and I take a little break this holiday season, I thought it would be the perfect time to share it with you again!   Whether you are an avid journaler like me or not,...