In this episode of Bringing Home the W, Dr. D’Wayne Edwards, founder of Pensole Lewis College and former lead designer for Air Jordan, provides insights into the design, cultural relevance, and emotional impact needed to create an iconic sports identity.

In this episode of Bringing Home the W, Khalid Juma from Mettle takes us through the fan-submitted team names that didn’t make the cut, shedding light on how cultural sensitivity, design strategy, and creative challenges are shaping Toronto’s new WNBA team identity.