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MMA Global / LightningPod
Building Better CMOs and Marketing Leaders
Marketing leaders are facing constant new challenges. If you want to stay ahead of the curve, listen to Building Better CMOs, from the nonprofit thinktank MMA Global. It's a podcast about the future of marketing and how marketers can get smarter & stronger, hosted by MMA CEO Greg Stuart.
Greg interviews some of the wisest and most successful CMOs in the business, who share crucial insights about what their industry gets wrong, how to get to the C-Suite, and how to unlock the true power of marketing. You'll gain a deeper understanding of the evolving purpose of marketing leaders, and learn...
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Ratings & Reviews
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5.0 stars from 14 ratings
“Greg is a wonderful host and extracts informative perspectives of what it takes to be a marketing leader. Not only does the content focus on the marketing skills needed, but also the character and leadership traits required to succeed. This is a great listen for all marketers, no matter the...”Read full review »
TommyQMa via Apple Podcasts ·
United States of America ·
12/16/23
Amazing Talks with Experts!
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“Those are amazing podcasts that I've explored so far, which providing too much insightful thought with marketing experts and bringing alot of initiatives to the table. Thank you so much for MMA and Mr Greg Stuart, have built those podcast series to the industry. Look forward to seeing...”Read full review »
anvien kya via Apple Podcasts ·
Vietnam ·
10/24/23
Insights, informative and entertaining.
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“Quality content that is not only informative but fun to listen to. Dynamic questions and Insightful answers with practical and actionable advice for marketers. The content’s reflection of humor and candor to the marketing industry is spot on!”
Andrew Somer via Apple Podcasts ·
United States of America ·
10/23/23
Recent Episodes
Full transcript
Marketing measurement is a complex puzzle—especially when it comes to balancing long-term brand-building efforts with short-term performance metrics that will please stakeholders. Tailored Brands CMO Carolyn Pollock acknowledges that CFOs may be skeptical of matched market testing...
Published 11/13/24
Published 11/13/24
Full transcript
It's easy to say you want your decisions to be data-driven. But as Salesforce CMO Ariel Kelman has learned, hard data doesn't tell the full story. Often, you also need to consider the qualitative.
"Let's say you go and do some executive event series, where you have 30 people come...
Published 10/30/24
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