Social Commerce is more than a buzzword — it’s reshaping the way brands interact with their communities.  At its heart lies a powerful trio: user-generated content, creator marketing, and trust. From early innovations in Southeast Asia to Livestreaming for TikTok Shop across Europe & The...

Brand builders, take a peak into our crystal ball.  There’s you, your entire marketing team, and a whole lot of TikTok Lives. Social Commerce is growing fast, and it’s clear that brands leveraging it early are reaping the rewards.  That’s why industry leader, Ben Gallaga, has decided to break...

What’s more valuable than a brand that speaks candidly to its customers? A brand that listens to them.  Fostering true Advocacy isn’t just a loyal customer base – it’s building a community around shared moments of care. Consider this your opening blueprint for transforming brand love (from your...