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Duel Tech
Building Brand Advocacy
The Building Brand Advocacy podcast unravels the secrets behind the top 1% of brands-those cultivating communities, harnessing and empowering them to drive results at scale, driving word-of-mouth and Advocacy. This podcast gets tactical with marketing leaders from brands that are leading the charge in forging lasting connections and setting their brands apart. Paul Archer & Verity Hurd, unpack the marketing playbooks from the greatest marketing folk in the fashion and beauty realms, delivering all their practical wisdom fueling success for any brand-building journey.
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Ratings & Reviews
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5.0 stars from 20 ratings
“In-depth podcast with some true industry experts, glad to be following and learning.”
JonnyP9212 via Apple Podcasts ·
Great Britain ·
01/31/24
Love love love!
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“Such a tactical and insightful podcast. Great guests. Perfect for anyone in marketing looking for inspiration!”
Rachel0457 via Apple Podcasts ·
Great Britain ·
12/19/23
Great range of guests
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“Listen to this religiously. The host, Paul, is great and the guests and topics are always so varied. Learn a thing or two every episode!”
ETH1994UOB via Apple Podcasts ·
Great Britain ·
11/21/23
Recent Episodes
76% of consumers wish their favorite brand had a community. 77% would use an online community to purchase products directly.
So why, in 2024, do some brands continue to ignore the community opportunity?
In the Social Commerce era, brands must tap into the transformative potential of community...
Published 04/26/24
Published 04/26/24
Growth. The one thing every brand wants. The one thing most brands get wrong.
For this episode of the podcast, Paul sits down in conversation with Matt Lerner (Growth Specialist and Founder @ SYSTM) to uncover the secret sauce to massive brand growth.
With a unique approach rooted in deep...
Published 04/11/24
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