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Paul Archer and Verity Hurd
Building Brand Advocacy
The Building Brand Advocacy podcast unravels the secrets behind the top 1% of brands-those cultivating communities, harnessing and empowering them to drive results at scale, driving word-of-mouth and Advocacy. This podcast gets tactical with marketing leaders from brands that are leading the charge in forging lasting connections and setting their brands apart. Paul Archer & Verity Hurd, unpack the marketing playbooks from the greatest marketing folk in the fashion and beauty realms, delivering all their practical wisdom fueling success for any brand-building journey.
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Ratings & Reviews
5.0 stars from 23 ratings
I’ve been listening to the Building Brand Advocacy Podcast over the past year and have found it so insightful. It’s packed with relevant content especially useful for UK brands looking for help with their community building and social advocacy strategies. Also really good to keep on top of the...Read full review »
Hwalk5 via Apple Podcasts · Great Britain · 11/01/24
Must-listen for our industry
I recently attended a live recording of the podcast and loved it. The guests are always really well-versed, providing actionable insights for anyone working in marketing, social and building communities. Also a fab listen on a weekend, on your morning commute or when going for a walk! 👏
Krissyxkd via Apple Podcasts · Great Britain · 10/31/24
5 star pod
Fantastic podcast with a great range of guest speakers! Love the topics and Verity and Paul dive deep into questions we want answered.
P71234 via Apple Podcasts · Great Britain · 10/31/24
Recent Episodes
Social Commerce is more than a buzzword — it’s reshaping the way brands interact with their communities.  At its heart lies a powerful trio: user-generated content, creator marketing, and trust. From early innovations in Southeast Asia to Livestreaming for TikTok Shop across Europe & The...
Published 11/20/24
Brand builders, take a peak into our crystal ball.  There’s you, your entire marketing team, and a whole lot of TikTok Lives. Social Commerce is growing fast, and it’s clear that brands leveraging it early are reaping the rewards.  That’s why industry leader, Ben Gallaga, has decided to break...
Published 11/14/24
Published 11/14/24
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