Starbucks coffee tastes the same no matter where you go. Ever wondered why? Because of their systems. And did you know that you can (and should) apply the same principles to your gym? Systems are not just a buzzword. They're structured processes designed to ensure your business runs smoothly and efficiently. Having efficient systems in place can benefit not just your clients but also your coaches and, most importantly, you as the owner.  There are four systems your gym's operations can benefit from: delivery, ascension, conversion, and attraction. In this episode, Randy and Zach break down these concepts into understandable parts.  They'll explain how to effectively implement systems in areas like client service, sales processes, and marketing strategies. They'll also show you how automation can take over mundane tasks, allowing you to focus on what truly matters.  Join Randy and Zach to find out how each system works to escalate clients to higher tiers of service and how automating these processes can free up your time to focus on growth.  Tune in now! Key Takeaways: Intro (00:00)Defining systems and their importance in business (00:52)Delivery systems - example of Starbucks (02:38)Systems form the core of brand identity (08:23)Creating systems to benefit clients, coaches, and owners (14:47)Conversion systems (24:01)Role of automation (28:36)Importance of having intentional systems in place (31:59)Owner should be system creators (33:56)Recap (39:33)Additional Resources: - Win an InBody 380 body composition scanner  - Join the waitlist for tickets to the 2024 FitPro Growth Summit - ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group - An app designed for semi private training - Semi Private Pro - Business Accelerator Program winninggym.com/call - Learn more about The Iron Circle  - Jump on a call with Randy --- If you haven't already, please rate and review the podcast on Apple Podcasts!