Ever wonder why McDonald's sells more burgers than anyone else, even though they aren't among the top 20 best? The answer is simple: consistency. No matter where you go in the world, a McDonald's burger tastes the same. Whether you're in Japan, Russia, or Arizona, you know exactly what you're getting.  Customers appreciate this predictability because we all enjoy knowing that our favorite meal will taste just as good every time, no matter where we are. The same principle applies to any business, including gyms – consistency in service and product delivery can trump even the highest-quality offerings. We're creatures of habit, and predictable quality keeps customers coming back. This is the topic Tim and Randy explore in this episode. They talk about the importance of maintaining consistency in every detail – from gym programming and workout schedules to the gym's ambiance – to ensure a consistent client experience. Join them and find out why even small inconsistencies can negatively impact client satisfaction and how to prevent that. Remember, negative experiences spread more widely than positive ones. Let's make sure that doesn't happen. Tune in now! Key Takeaways: Intro (00:00)McDonald and Nectar shakes - Consistency and inconsistency examples (01:08)Consistency Trumps All (04:15)Consistent workout programming isn't your coach's job (06:09)Domino's Pizza analogy for brand promise (07:00)The process is as important as the delivery (08:38)Small details impacting client satisfaction (10:45)Negative experiences spread more than positive ones (13:44)Additional Resources: - Win an InBody 380 body composition scanner  - Join the waitlist for tickets to the 2024 FitPro Growth Summit - ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group - An app designed for semi private training - Semi Private Pro - Business Accelerator Program winninggym.com/call - Learn more about The Iron Circle  - Jump on a call with Randy --- If you haven't already, please rate and review the podcast on Apple Podcasts!