Many gym businesses lose a sale simply because they don’t know how to address objections from leads coming in. In this episode, Randy and Zack discuss effective strategies for overcoming sales objections in a fitness business. Zack emphasizes that understanding the underlying reasons for a client's hesitation, whether it be trust, belief in the solution, or personal financial values, is important for successful consultations. A structured sales process that allows gym owners to identify and address potential objections from clients will massively help close sales. It is important to create a perceived value that aligns with the cost of services, ultimately leading to higher conversion rates and client satisfaction. Tune in to learn of the exact process Zach uses to overcome objections in the sales process.  Key Takeaways: Intro (00:00)Overview of common objections (01:19)Importance of consistent systems (06:04)Explanation of sales process to overcome objections (08:17)Role of long-term follow-up (21:15)Avoiding discounts to maintain value (23:10)Additional Resources: - Win an InBody 380 body composition scanner  - Join the waitlist for tickets to the 2024 FitPro Growth Summit - ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group - An app designed for semi private training - Semi Private Pro - Business Accelerator Program winninggym.com/call - Learn more about The Iron Circle  - Jump on a call with Randy --- If you haven't already, please rate and review the podcast on Apple Podcasts!