What makes a gym business truly successful? In this episode, Tim and Randy tackle one of the most crucial yet often overlooked elements: team buy-in. The team's belief and support can make or break the introduction of new services and products in a gym. Without team alignment, even the most well-thought-out strategies are doomed to fail. You should always involve the team in decision-making processes and ensure they are adequately trained to communicate new offerings to clients. Systematizing communication and using canned responses are some examples of ways to ensure everyone is on the same page and prevent costly miscommunications. Listen in to learn how to get your team’s buy-in before you introduce anything new.   Key Takeaways: Intro (00:00)Built to Win by Tim Lyons - Tim's new book (00:39)Importance of team buy-in (02:26)How coaches influence client decisions (03:57)Standardized communication is key (07:10)Five-question matrix for evaluating new offerings (14:49)Training team on communicating new services (16:23)Additional Resources: - Tim's new book available - Built to Win   - A tool for deciding on new gym services - Five-Question Matrix  - Join the waitlist for tickets to the 2024 FitPro Growth Summit - Win an InBody 380 body composition scanner  - ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group - An app designed for semi private training - Semi Private Pro - Business Accelerator Program winninggym.com/call - Learn more about The Iron Circle  - Jump on a call with Randy --- If you haven't already, please rate and review the podcast on Apple Podcasts!