Sooner or later, gym owners hit a revenue ceiling, finding themselves stuck making the same amount for a long time. We're all searching for ways to boost income without adding more hours or stress to our day. But can this really go on forever?  Well, maybe not forever, but definitely longer than you might think. In this episode, Randy and Zach chat with a guest who's cracked this code by introducing a new service in his gym that boosted his revenue. Plus, his clients keep coming back for more. Randy and Zach are joined by Evans Armantrading Jr., founder of CNU Stretch, gym owner with multiple locations, and a member of the Iron Circle. And his powerful service is stretch therapy. You might be skeptical – can something as simple as stretching truly be impactful?  Evans says yes, and we agree. When we integrated it into our gym, we saw our revenue increase and marketing costs decrease, all because this service fits seamlessly with what we were already doing. Curious? Tune in to this episode as Evans, Zach, and Randy share how to successfully incorporate stretch therapy into fitness businesses. You don’t want to miss so many valuable tips you can use in your own gym – let’s dive in! Key Takeaways: Intro (00:00)Background on Evans Armantrading Jr. (00:26)The skepticism and eventual acceptance of stretch therapy (02:12)Marketing advantages of offering stretch therapy (04:38)Business model and client conversion strategies (07:56)Profit potential and minimal time investment (12:35)Retention improvements through stretch therapy (18:41)Client acquisition – training vs. stretch therapy (21:43)Benefits of one-on-one stretch therapy sessions (26:00)Stretch therapy promotion on Growth Summit (30:30)Additional Resources: - Unlock your gym’s potential with CNU Stretch - Join the waitlist for tickets to the 2024 FitPro Growth Summit - Win an InBody 380 body composition scanner  - ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group - An app designed for semi private training - Semi Private Pro - Business Accelerator Program winninggym.com/call - Learn more about The Iron Circle  - Jump on a call with Randy --- If you haven't already, please rate and review the podcast on Apple Podcasts!