⁤We often do our best to build a strong community at our gyms. ⁤⁤We host exciting holiday parties, plan fun events, and do everything we can for every client…… ⁤ ⁤Sounds great… but only if you're a client. ⁤ ⁤Because the truth is that despite everything you've done, most of your clients will cancel their membership as soon as they get a better offer. ⁤ ⁤So, why is this happening? ⁤ ⁤Although we believe that creating a welcoming community will keep clients coming back, the truth is - when clients decide it's time to go, nothing can stop them. ⁤⁤It's a tough pill to swallow, but sooner or later, you'll face this reality in your own gym (if you haven't already). ⁤ ⁤The energy spent on building a community might be better invested elsewhere - like ensuring your business remains profitable. ⁤ ⁤By focusing on the fundamentals - raising your prices to match inflation, maintaining exceptional service, and not bending over backward for every client - you could actually secure the long-term health of your gym. ⁤ ⁤Your gym isn't just a community center - it's a business, and you need to treat it that way. ⁤ ⁤Tune in to this episode as Tim and Randy discuss the strategies that will keep your business growing, no matter what challenges come your way. ⁤ ⁤Let's dive in! Key Takeaways: Intro (00:00)Community events don't guarantee client retention (03:00)Emotional decisions can hurt your business (07:41)Price increases are necessary for business sustainability (09:51)Selective client retention strategy (14:34)Focus on core operations, not events (16:00)Additional Resources: - Built to Win by Tim Lyons - Tim's new book, available here - Win an InBody 380 body composition scanner  - Join the waitlist for tickets to the 2024 FitPro Growth Summit - ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group - An app designed for semi private training - Semi Private Pro - Business Accelerator Program winninggym.com/call - Learn more about The Iron Circle  - Jump on a call with Randy --- If you haven't already, please rate and review the podcast on Apple Podcasts!