Making enough sales each month to cover your expenses may feel like a never-ending chase. We see it every day. Gym owners struggle month after month, constantly offering discounts or promotions just to make ends meet. Many gym owners believe that offering discounts, paid-in-full memberships, high-ticket offers, or running challenges will solve their problems. But in reality, focusing on these short-term cash grabs makes their financial situation worse. It brings only short-term relief and long-term stress. To build a financially stable gym, you need recurring revenue. By focusing on consistent, monthly membership sales, you create a solid foundation that keeps your business afloat, month after month, without the constant hustle. In this episode, Tim and Randy break down exactly how you can shift your focus from quick sales to recurring revenue and why this is the secret sauce to long-term success. Tune in and start building a profitable, sustainable gym business today. Let’s dive in! Key Takeaways: Intro (00:00)Recurring revenue is key (01:46)The problem with short-term sales tactics (03:38)The compounding effect of consistent revenue (07:05)The dangers of desperation (08:29)Why patience pays off in gym business (09:24)Avoiding shiny object syndrome (12:44)Additional Resources: - Tim's new book - Built to Win by Tim Lyons  - ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group - A tool for deciding on new gym services – 5-Question Matrix  - SOP in a Day Workshop  - An app designed for semi-private training - Semi Private Pro  - Check out our Switch to Semi-Private course  - Business Accelerator Program   - Learn more about The Iron Circle  --- If you haven't already, please rate and review the podcast on Apple Podcasts!