Sooner or later, every high achiever reaches a point where they confront the cost of their success. Gym owners are no different. Time away from family, mental fatigue, or emotional strain... The question isn't if sacrifices will be made – it's how much they'll cost you. In this conversation, Tim Lyons and his special guest are breaking down this very topic. This isn't a regular podcast episode – it's an exclusive fireside chat from the Growth Summit, featuring Tim Grover, the legendary performance coach to icons like Michael Jordan and Kobe Bryant. Grover opens up about the guilt he faced as a father while building his career and shares the powerful lessons he's learned about obsession, sacrifice, and the mental toughness it takes to push through those dark moments. Grover talks about his struggles with balancing family and career and the lessons he learned about what it really takes to succeed. He also discusses the emotional weight that comes with striving for greatness and challenges listeners to ask themselves if they’re truly ready to make those sacrifices. If you feel the pressure of balancing success with personal life, Grover’s advice will make you think differently about how to handle it all, even when things seem overwhelming. Tune in as Tim and Tim explore what it means to win, how to navigate the sacrifices along the way, and give you a peek into the great conversations at the Growth Summit. Let’s dive into lessons you can use in both your business and your life.  Key Takeaways: Intro (00:00)Grover shares a personal story about family sacrifices (01:55)The concept of obsession and winning (05:37)Can winning be taught or is it in your DNA? (07:50)The importance of embracing dark moments (09:00)Making your circle smaller as you grow more successful (19:34)Teaching children resilience and confidence (26:15)Celebrating wins (29:05)Setting goals and achieving unrealistic expectations (32:20)Closing remarks (36:29)Additional Resources: - Get your early bird ticket for the 2025 Growth Summit in Nashville  - Get access to the 2024 Growth Summit recordings - Tim's new book - Built to Win by Tim Lyons  - ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group - A tool for deciding on new gym services – 5-Question Matrix  - SOP in a Day Workshop  - An app designed for semi-private training - Semi Private Pro  - Check out our Switch to Semi-Private course  - Business Accelerator Program   - Learn more about The Iron Circle  --- If you haven't already, please rate and review the podcast on Apple Podcasts!