Recently, many gym owners started complaining that their Facebook ads aren’t getting the results they used to. And not just owners from a specific region but from all parts of the USA. Ad costs have gone up around 20%, while lead quality has dropped. Even those leads who show interest are more likely to ghost. You can't help wondering if these leads are genuine or just bot-generated to inflate numbers, making you feel like you’re just throwing money into the Facebook ad machine. In this episode, Tim and Randy dive into what’s behind these changes, taking into account economic shifts and the effects of election season on consumer confidence. If you join them, you’ll learn how to adapt your strategy to the new circumstances. They explain fresh ideas like the “Netflix trial” approach and why depending on one marketing method alone – like Facebook – can hold your gym back in the long run. Tune in to get practical advice on adjusting your hooks and offers to ensure your gym’s growth remains steady and sustainable. Let’s dive in! Key Takeaways: Intro (00:00)Facebook ads as a gym marketing foundation (00:27)Decreased ROAS over recent months (02:07)Rise in lead no-shows and cancellations (05:26)Revisiting the "Netflix trial" for gym memberships (10:48)Benefits of giving potential clients a "commitment-free" start (14:09)Importance of adapting hooks and offers (20:13)Calculating ROAS to maintain ad spend efficiency (21:54)Additional Resources: - Get your early bird ticket for the 2025 Growth Summit in Nashville  - Get access to the 2024 Growth Summit recordings - Tim's new book - Built to Win by Tim Lyons  - ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group - A tool for deciding on new gym services – 5-Question Matrix  - SOP in a Day Workshop  - An app designed for semi-private training - Semi Private Pro  - Check out our Switch to Semi-Private course  - Business Accelerator Program   - Learn more about The Iron Circle  --- If you haven't already, please rate and review the podcast on Apple Podcasts!