This episode is packed with insights for accountants looking to elevate their practice by transitioning to advisory services, emphasizing the importance of how they present and market themselves to potential clients. Key Takeaways: Transitioning to Advisory Services: Transitioning from compliance work to advisory or CFO services is crucial for accountants seeking to enhance their practice and attract ideal clients. Understanding Client Needs: Most potential clients may not understand what a business advisor or fractional CFO is, making it essential to articulate your services in a way that resonates with them. Marketing and Positioning: It's crucial to market yourself in a way that is relevant and resonates with your target audience, avoiding terms like "accountant" or "advisor" that may not fully capture the value you offer. Alternative Titles: Consider using titles like "Business Growth Strategist," "Financial Navigator," or "Profitability Coach" to more accurately describe the outcomes and value you deliver to clients. Importance of Relevancy: Being relevant involves deeply understanding your ideal client's challenges and aspirations and communicating in terms that reflect the solutions they seek. Storytelling and Analogies: Utilize stories and analogies to make your role and value proposition relatable and understandable to business owners. Challenging Preconceptions: Avoid leading with the title of "accountant" or "advisor" to circumvent preconceived notions and attract clients seeking transformative outcomes. Subscribe & Review If you enjoyed this episode please subscribe or follow and leave a rating and review wherever you listen to your podcasts to support the Business Advisor Podcast. Reviews help in reaching more audiences and enabling more professionals to benefit from the valuable insights shared in each episode. WIN A COACHING SESSION WORTH £2000 Simply share my latest podcast episode on your social media platforms. For each share, take a screenshot and send it to [email protected] to enter our monthly draw. The more episodes you share, the more chances of winning this exclusive coaching opportunity! (Remember, we need a separate screenshot for each share) When you are ready here are 3 ways you can get more help/support: Join our webinar on how to Launch and Scale Your Business Advisory Offering. Download our free guide “The 500:200 Model” and put an end to being overworked, low fees, and finally be paid what you’re worth, starting today… Reach out and book a call to find discover how you can join The Academy to create, sell and deliver your own business advisory offer. Speak to you in the next episode...