In today's episode, Amanda C Watts delves into the nuanced world of Facebook advertising, particularly for those aiming to expand their email list and secure high-value advisory clients.  Amanda shares insights from her extensive experience since 2015, balancing the highs of lucrative campaigns with the lows of financial losses. Amanda emphasizes that while Facebook advertising has evolved significantly, making it tougher and more expensive to achieve instant results, it's not impossible with the right approach. Key Takeaways:  Facebook advertising can be more high risk when outsourcing: If you proceed to working with an ad agency without establishing foundational elements first, you are mnaking yourself vulnerable to higher costs, longer waits for results, and potentially no gains at all. Amanda outlines five foundational requirements for successful Facebook advertising:Finances: Committing to Facebook advertising demands a robust budget for extensive testing and iteration without expecting immediate returns.Validated Offer: Before venturing into advertising, ensure your advisory service is tried, tested, and truly valuable to your prospects.Price Point: Your services should be priced to not only cover advertising costs but also ensure profitability, ideally selling offers above $3,500.Sales System: A strong sales conversion rate (50% or more) is crucial to capitalize on the leads generated through advertising.Valuable Content: Supporting your advertising efforts with organic, valuable content is vital for building trust and rapport with potential clients.Facebook advertising can be a powerful tool for business growth: However it's essential to have the right foundations in place to avoid unnecessary financial strain and maximize your chances of success. Before you move forward with any type of paid advertising be sure to assess your firms readiness, and  consider reaching out to the Business Advisor Academy for guidance on creating, selling, and delivering high-value business advisory offerings. Subscribe & Review If you enjoyed this episode please subscribe or follow and leave a rating and review wherever you listen to your podcasts to support the Business Advisor Podcast. Reviews help in reaching more audiences and enabling more professionals to benefit from the valuable insights shared in each episode. WIN A COACHING SESSION WORTH £2000 Simply share my latest podcast episode on your social media platforms. For each share, take a screenshot and send it to [email protected] to enter our monthly draw. The more episodes you share, the more chances of winning this exclusive coaching opportunity! (Remember, we need a separate screenshot for each share) When you are ready here are 3 ways you can get more help/support: Join our webinar on how to Launch and Scale Your Business Advisory Offering. Download our free guide “The 500:200 Model” and put an end to being overworked, low fees, and finally be paid what you’re worth, starting today… Reach out and book a call to find discover how you can join The Academy to create, sell and deliver your own business advisory offer. Speak to you in the next episode...