In this episode, we delve into 5 cutting-edge marketing trends, starting with the 'visual, data-backed product comparison' method developed by Prime (SO clever). We also dive into the power of UGC, reactive PR stunts, car crash advertising & how retention rate is the new engagement rate. If you want to pretend you know more about marketing than you actually do, this is the episode for you. Try Adobe Express (pod sponsor).

In this Nugget, we share a Die Hard-inspired marketing approach that is guaranteed to make your brand stand out & generate PR opportunities. It's radical, but effective! Full episode: 9 Creative Marketing Ideas To Try With Minimal Budget

Lloyd and I spill the beans on our business journey. In this episode, we share some hilarious mishaps, like a cheesy Christmas mix-up, and dive into the bumpy ride of 2023. We discuss some of our financial challenges and how we dodged the storm. Lloyd opens up about the stressed he faced from running a business, and we spill the beans on strategies that saved the day – from worst-case scenarios to smart cost-cutting. Join us for an insight into what we have learnt from running a business. 

In this episode, Lloyd and Dan discuss their business journey, candidly sharing the setbacks they've encountered and the valuable lessons they've learned along the way. They delve into various financial challenges they faced and the strategies employed to navigate through these difficulties. Lloyd shares personal experiences about the stress of running a business, providing insights into the emotional challenges involved. Dan and Lloyd emphasise the importance of not overlooking data and...

In this Nugget, we talk openly about our relationship with alcohol, reflecting on how and why we feel a craving to join in when we see someone else enjoying a beer.  We discuss the importance for society to recognise the various levels of dependence that many of us, including friends and family, might have towards alcohol. Tune in to our honest conversation about alcohol and the limits we have set ourselves regarding drinking.  Full episode: Having Breaks From Alcohol Can Change Your Life (An...

In this Nugget, we explore the 'Low-Hanging Fruit' Marketing Strategy that you wish you'd tried sooner. If you've got minimal budget, but want to make a dent with your marketing...this strategy is for you! Full episode: 9 Creative Marketing Ideas To Try With Minimal Budget

In this episode, Dan & Lloyd discuss the morning routines that have changed their lives. From avoiding the news, to hanging out in a sauna with middle-aged men. This episode really does have it all. If you're looking for small, practical changes you can make to your morning routine that will make you happier, this is a must-listen. Prepare to belly laugh at some of the morning routines Lloyd has tested (wait until you hear about the kissing). Try Adobe Express (pod sponsor).

In this episode we explore how to optimise your LinkedIn profile by drawing parallels with online dating. We emphasise the three core pillars of LinkedIn success: profile, content, and engagement, stressing the importance of profile optimisation akin to setting up a Tinder account, from high-quality photos to compelling header images. Whether you're a LinkedIn novice or pro, listen to the full episode (Episode 54 - Fast Track Your Growth: How To Build Your Personal Brand On LinkedIn) to find...

In this episode, Dan and Lloyd share the 'business networking' secrets that have helped grow their video & social media marketing agency, Knowlton, to new heights.  From dreading eye-roll-worthy networking breakfasts, to reveling in the world's most exhilarating 'business' events in Ibiza.  It's been a rollercoaster. Strap in & learn how Dan & Lloyd 'cracked the code' of business networking that doesn't make you want to claw your eyes out (and helps you grow your business &...

Join Dan & Lloyd on the Business Anchors podcast as they explore the surprising truth about alcohol. In a candid conversation, they reveal how even those who believe they have a handle on their drinking habits may be more addicted than they think. Discover the inner struggles and justifications that keep people reaching for that drink, and how recognising addiction can lead to a healthier perspective. Listen to the full episode (Episode 115: Having Breaks From Alcohol Can Change Your...

In this episode, we explore the HUGE opportunity to integrate nostalgia into your marketing. We open the bonnet on our recent campaign to relaunch Sunny D & uncover how nostalgia boosts product appeal, drives emotional connection & enhances brand loyalty. Understanding your audience's age and cultural references is crucial in avoiding missing the mark. AI tools like ChatGPT can aid in creating nostalgic content, increasing engagement and content visibility. Discover how nostalgia can...

Discover the secret sauce behind Knowlton's marketing success. Join Dan & Lloyd as they delve into the world of marketing campaigns that people actually enjoy consuming. Learn how they've flipped the traditional advertising approach by prioritising what consumers want to watch over pushing products. Listen to the full episode to hear more about the secret sauce behind Knowlton's marketing success 'Episode 043 – How We Produce World-Dominating Marketing Campaigns For Global Brands'. 

Join us this week as Dan & Lloyd share how we bagged £125K in new business last month! From the art of 'qualifying out' prospects with strategies borrowed from top sales books like MEDDICC by Andy Whyte and GAP SELLING by Keenan, to the surprising realisation that customer perception can sometimes matter more than actual results. We spill the beans on our own missteps and successes and highlight why ongoing, genuine relationship-building can be the golden key to unlocking major...

If you're looking to discover creative new content ideas, this tip is for you! Dan & Lloyd share a clever tip to use TikTok to help come up with ideas that have proven to generate millions of views. To hear more about how you could stay on top of the latest trends and have success on TikTok listen to the full episode 'E98 How To Create 100+ TikTok Ideas In 15 Minutes'.  Full episode: https://knowltonmarketing.co.uk/tiktok-ideas/

In today's episode, we're uncovering the secrets behind the behaviours of top-performing marketers. Ever wondered why some marketers get 10 times better results than others with the same amount of time and money? Lloyd and Dan reveal the five key behaviours that set the best apart from the rest: Efficient Communication, Clarity in Objectives, Empathy for the Target Market, Trust in the Team, and Embracing Managed Risk. Tune in for personal stories, expert tips, and actionable advice to...

In today's episode, we're diving deep into the art of working smarter, not harder. Ever found yourself drowning in tasks, wishing there was a better way? Lloyd and Dan are here to share their personal journeys from chaos to streamlined efficiency. From the old-school magic of email rules and templates to the modern wonders of tools like Calendly, Loom, Zapier, and Notion. Plus, a game-changing bonus tool that will revolutionise your Zoom calls. Tune in for a treasure trove of actionable tips...

In today's enlightening episode, we're diving headfirst into the essential skillsets founders should be equipped with to supercharge their profits. From the magic of emotional intelligence and data analytics to the art of storytelling and strategic networking. Lloyd and Dan share personal tales, expert tips, and book recommendations to level up these skills. Dive in for actionable insights to skyrocket your profitability! 🚀 Try Adobe Express (pod sponsor).

In this week’s episode, we share our video marketing formula that has led to millions in sales for our clients. Learn how to produce short-form video with a captivating hook that utilises clever attention-holding strategies that make it IMPOSSIBLE to stop watching. Most importantly, we share HOW to make these videos actually drive sales. Yep, we really are sharing all of our video secrets in this episode & you'd be stupid not to lap this up! Try Adobe Express (pod sponsor).

If your marketing looks like everyone else's in your industry, you're doing it wrong! In this value-packed episode, we share a variety of creative marketing ideas that will make you stand out! Learn the "Bruce Willis Die Hard Sandwich Board Approach" amongst other powerful strategies to gain attention, foster repeat business, and achieve remarkable results. Try Adobe Express (pod sponsor).

Join us on this week’s episode as we dive into the benefits of taking a break from alcohol. We'll share our personal experiences, including feeling happier, enjoying a more stable mood, and participating in activities like park runs. Throughout the episode, we emphasise the importance of responsible drinking and offer three game-changing tips for sobriety. From a business perspective, we discuss how relationships, productivity, and stress levels can improve when alcohol is removed from the...

Join us for a wholesome episode as we unravel the secrets of happiness. We share personal experiences and valuable insights on celebrating successes, investing in health, finding balance, building meaningful endeavours, and avoiding the comparison trap. Gain actionable advice to enhance your own happiness and embark on a transformative journey. Try Adobe Express (pod sponsor).

In this action-packed episode, you'll learn how to clearly communicate what you do (sounds easy right?)...wrong! SO many people get it wrong (including us). But don't panic, we're here to hold your hand through the process we went through & lessons we learnt along the way. We delve into the key takeaways from Donald Miller's "Building a StoryBrand" book which is SO good! Prepare to get bloody good at communicating what you do. Try Adobe Express (pod sponsor).

 In this value-packed episode, we break down our 5 most successful client marketing campaigns & the key lessons we learnt from each. You’ll learn practical, actionable marketing tactics & advice that have generated £5M+ in sales. Try Adobe Express (pod sponsor).

Imagine if you could pay $20 a month to hire someone who will work for you 24/7, has access to the world's leading insights & can draw on the knowledge & experience of the most clever people in the world (dead or alive).  They read at 25,000 words a minute. Well, ChatGPT Plus is that person. In this episode we share the mind-boggling use cases we're implementing daily to overtake our competitors (using ChatGPT), delivering better results, with fewer resources.  Try Adobe Express (pod...

In this landmark 150th episode of Business Anchors, we delve into our balance of work, life, and parenting while multiplying our revenue 25X. Hear insights from our brainstorming sessions, the role of AI in our decision-making process, and the surprising alternatives to our current careers. Expect chuckles, epiphanies, and actionable takeaways in this Q&A special. Try Adobe Express (pod sponsor).