Send us a textWhat does it really take to be a reliable creative? ✅ We chat about why trust and reliability are so important in building great client relationships and how having a clear process can help you deliver every time. We bust the myth that being creative means putting your own vision ahead of your clients' needs, and share how systemizing your business can actually give you more space to be creative and keep your clients happy. 🙌🎨 TVM: Den Lennie, Andy Joh...

Send us a text🎙️In this episode, Den dives into new approaches for running and scaling a successful video business. He discusses the importance of testing formats to boost listener engagement, shares a personal journey of balancing work and life while traveling in New Zealand 🌄, and previews the upcoming Video Business Accelerator One Day Summit in Melbourne 🎟️. This exclusive event will gather industry experts to help video professionals refine their strategies, overcome business c...

Send us a textIf a filmmaker creates amazing work but has barely any clients, are they really in business? Grant Jamison breaks down how to turn your talent into a brand that attracts clients! 🎥As a video mentor and filmmaker, Grant shares how he transformed his business, Lift, into a success by embracing the power of marketing. From early mistakes to those pivotal "aha" moments, he explains why marketing is every filmmaker's secret superpower.We dive into the value of consistent posting...

Send us a textHow do you focus on landing the right clients rather than simply chasing moreMany people focus on simply getting clients, but having the right clients can make all the difference. 💡 We explore how identifying who your ideal clients are, understanding the problems you solve, and knowing why you’re the best fit is key to success.We also break down the three steps to securing better clients: identifying your ideal client, getting their attention, and communicating effectively to bu...

Send us a textWhat does it really take to shift from being a freelancer to a business owner? In this episode of The Video Mentors, we break down the mindset changes, tackle the challenges, and explore how finding the right community can make a huge difference in your journey. We also dive into the value of investing in paid coaching to boost your motivation, accountability, and overall growth, both in business and in life. 💡 🌱TVM: Den Lennie, Andy Johnston, Caleb Maxwell, and Matt Smolen...

Mindset matters! The Video Mentors tackle the internal roadblocks that hold business owners back. They break down how filmmakers can move past fear, discomfort, and self-doubt to reach the next level of success. Sharing simple yet powerful strategies, like taking bold action, learning how to prioritise your time, and finding your “why” to stay motivated. 🧠🚀TVM: Den Lennie, Alana Tompson, Andy Johnston, and introducing new Mentor Grant Jamison.Download the Little Black Book of Video Business S...

The Video Mentors dive deep into the world of niching, from targeting specific industries to honing in on geographic areas and stylistic approaches. The conversation unpacks both the benefits and challenges.You'll hear personal journeys from the team on how embracing a niche has shaped their business, boosted financial success, and created more satisfying client relationships. 💡📈 TVM: Den Lennie, Andy Johnston, Caleb Maxwell, and Matt SmolenDownload the Little Black Book of Video Business Sec...

#JFDI! Take action and tackle tasks head-on. In this conversation, The Video Mentors explore practical ways to overcome procrastination, emphasizing the importance of prioritizing tasks, setting clear goals, and celebrating small wins. They share their own experiences and offer actionable tips and tools to help you stay focused and productive at work. 📈🎥✨TVM: Den Lennie, Alana Tompson, Caleb Maxwell, and Matt SmolenDownload the Little Black Book of Video Business Secrets: The Success Formula ...

Are you tired of going it alone with your video business?In this episode, Den Lennie introduces The Video Mentors and the three established video production businesses that will be sharing their knowledge and experiences. Andy Johnston, Caleb Maxwell, and Matt Smolen discuss the journey of transitioning from being a creative filmmaker to a business owner. They emphasize the importance of understanding the business side of the industry and how it can actually enhance creativity. 📈🎥✨Downlo...

In this episode, Den announces a major shift in the show's direction. After years of providing valuable insights and guidance to video business owners, the podcast is evolving to offer even greater value through a new initiative. This change is driven by Den's desire to create a more supportive and collaborative environment for video professionals looking to grow and succeed.Here's a sneak peek of what you'll hear:Podcast Evolution. Introduction of the new project, "The Video Mentors."The Vid...

In this episode, Den addresses the evolving landscape of the videography industry, emphasizing the need for videographers to adopt a business mindset, focus on niching, and leverage effective marketing strategies to thrive. Tune in to learn how to navigate the current market challenges and position your business for long-term success.Here's a sneak peek of what you'll hear:Current Challenges in the Videography Industry. Industry changes due to technology, AI, and financial cycles.Identity Shi...

In this episode, Den shares exciting updates about the VBA program, including new mentors, an enhanced curriculum, and an imminent price increase. Den discusses the importance of taking action to scale your video production business and introduces the Video Mentors, designed to provide advanced, real-world education for creatives.Here's a sneak peek of what you'll hear:Introduction and Announcement. Den Lennie hosts an Elite Mastermind retreat and announces upcoming changes to the VBA program...

In this episode, Den shares essential tips for managing finances and maximizing tax benefits as a video business owner. As the end of the financial year approaches, Den provides valuable insights on handling your accounts, utilizing financial tools, and considering strategic investments to reduce tax liabilities. He also discusses the importance of proper bookkeeping and the benefits of engaging with a professional accountant.Here's a sneak peek of what you'll hear:Monthly Financial Reviews. ...

This week, Den shares a personal story of being scammed while buying firewood and the valuable marketing lessons learned from the experience. Discover how this mishap underscores the importance of speed, honesty, and customer-centric responses in business. Tune in to uncover insights that can help you avoid similar pitfalls and enhance your marketing strategies.Here's a sneak peek of what you'll hear:The Scam Experience. Detailed account of the scammer’s tactics, including persuasive communic...

In this episode, we delve into the topic of procrastination and its impact on your business growth. Den shares his personal experiences as a recovering procrastinator and offers valuable strategies to help you shift from a freelancer mindset to a business owner mindset. Learn how to identify and eliminate low-value tasks, implement effective systems, and focus on what's truly important to achieve consistent and predictable growth. Join us as we uncover the secrets to reclaiming your time and ...

In this enlightening episode, Tim Arch shares his evolution from a solo freelancer to the owner of a thriving production company. He delves into the strategies and mindset shifts required to scale his business, manage a team, and maintain a healthy work-life balance. Tim's candid discussion about the challenges he faced, including cash flow issues and client management, provides valuable insights for any creative professional looking to grow their business.Here's a sneak peek of what you'll h...

In this episode, we delve into a new AI chat box tool embedded on Den's website. This tool is unique as it is trained solely on Den's content, including books and podcasts, to provide personalized answers and enhance user engagement. Den shares insights into using this AI tool effectively and discusses its potential impact on video business owners.Here's a sneak peek of what you'll hear:Introduction to AI Chat Box: Discover how Den Lennie has utilized AI technology to create a chat box that o...

Dive into this inspiring episode as Den explores Sam's entrepreneurial voyage from a passion for video to spearheading a successful business in the live streaming and AV industry.  From navigating the complexities of COVID-19 to acquiring another company, Sam offers invaluable insights into the trials and triumphs of business expansion, the efficacy of active marketing, and the indispensable role of community and mindset in attaining success.  Whether you're an aspiring business owner or in...

In this episode, Den addresses a pressing concern echoing through the video business community in March 2024: the challenge of articulation. This episode is a deep dive into why so many videographers are finding it difficult to communicate the unique value they bring to their target markets, directly impacting their ability to attract and secure work.  Den unpacks the essence of marketing as not just a tool but a necessity for survival in the competitive videography landscape. By breaking...

In this episode, Den provides a curated list of essential reads for videographers and creative entrepreneurs, aiming to inspire, educate, and drive transformative approaches to business and personal development. Highlighting books on a range of topics from building a sellable business to cultivating success through daily habits, Den shares insights on applying these lessons broadly across entrepreneurial endeavors for strategic growth.  Here's a bullet list of the books mentioned with a short...

In this episode, Den discusses effective strategies for handling sales calls in the video production business. He emphasizes the importance of building rapport early in conversations and maintaining an authoritative position. The main focus is on a systematic approach to sales, distinguishing between 'warm' leads and other inquiries, and handling the common urgency for price quotes from potential clients. Here's a sneak peek of what you'll hear: Focus on Sales Calls: Strategies for...

In this episode, Den discusses the common challenges videographers face in January, often referred to as the "January blues." These challenges include financial strains, feeling demotivated, and the loneliness that comes with running a business.  Den shares insights from a recent two-hour coaching call with the Video Business Accelerator Elites, emphasizing the importance of community and mentorship in overcoming these challenges. Here's a sneak peek of what you'll hear: The recurring...

Dive into this enthralling episode of the 'How to Scale a Video Business Podcast' with Den Lennie. Experience a captivating journey from humble beginnings in 2009 to the realization of a dream lifestyle in Australia.  This episode is a treasure trove of insights on balancing entrepreneurial aspirations with personal goals, the nuanced challenges of business growth, and the art of aligning your work with your values.  Join Den as he offers a candid, personal narrative filled with lessons and...

In today’s episode, Den delves into the critical topic of gear acquisition syndrome in the video production industry. With the allure of Black Friday deals, he shares valuable insights on the importance of prioritizing business and personal growth over expensive equipment purchases. Drawing from his experiences and discussions from the VBA Elite Mastermind group, Den provides practical advice and strategies for video business owners. Investment Focus: The importance of investing in business...