In this episode, we delve into a new AI chat box tool embedded on Den's website. This tool is unique as it is trained solely on Den's content, including books and podcasts, to provide personalized answers and enhance user engagement. Den shares insights into using this AI tool effectively and discusses its potential impact on video business owners. Here's a sneak peek of what you'll hear: Introduction to AI Chat Box: Discover how Den Lennie has utilized AI technology to create a chat box...

Dive into this inspiring episode as Den explores Sam's entrepreneurial voyage from a passion for video to spearheading a successful business in the live streaming and AV industry.  From navigating the complexities of COVID-19 to acquiring another company, Sam offers invaluable insights into the trials and triumphs of business expansion, the efficacy of active marketing, and the indispensable role of community and mindset in attaining success.  Whether you're an aspiring business owner or in...

In this episode, Den addresses a pressing concern echoing through the video business community in March 2024: the challenge of articulation. This episode is a deep dive into why so many videographers are finding it difficult to communicate the unique value they bring to their target markets, directly impacting their ability to attract and secure work.  Den unpacks the essence of marketing as not just a tool but a necessity for survival in the competitive videography landscape. By breaking...

In this episode, Den provides a curated list of essential reads for videographers and creative entrepreneurs, aiming to inspire, educate, and drive transformative approaches to business and personal development. Highlighting books on a range of topics from building a sellable business to cultivating success through daily habits, Den shares insights on applying these lessons broadly across entrepreneurial endeavors for strategic growth.  Here's a bullet list of the books mentioned with a short...

In this episode, Den discusses effective strategies for handling sales calls in the video production business. He emphasizes the importance of building rapport early in conversations and maintaining an authoritative position. The main focus is on a systematic approach to sales, distinguishing between 'warm' leads and other inquiries, and handling the common urgency for price quotes from potential clients. Here's a sneak peek of what you'll hear: Focus on Sales Calls: Strategies for...

In this episode, Den discusses the common challenges videographers face in January, often referred to as the "January blues." These challenges include financial strains, feeling demotivated, and the loneliness that comes with running a business.  Den shares insights from a recent two-hour coaching call with the Video Business Accelerator Elites, emphasizing the importance of community and mentorship in overcoming these challenges. Here's a sneak peek of what you'll hear: The recurring...

Dive into this enthralling episode of the 'How to Scale a Video Business Podcast' with Den Lennie. Experience a captivating journey from humble beginnings in 2009 to the realization of a dream lifestyle in Australia.  This episode is a treasure trove of insights on balancing entrepreneurial aspirations with personal goals, the nuanced challenges of business growth, and the art of aligning your work with your values.  Join Den as he offers a candid, personal narrative filled with lessons and...

In today’s episode, Den delves into the critical topic of gear acquisition syndrome in the video production industry. With the allure of Black Friday deals, he shares valuable insights on the importance of prioritizing business and personal growth over expensive equipment purchases. Drawing from his experiences and discussions from the VBA Elite Mastermind group, Den provides practical advice and strategies for video business owners. Investment Focus: The importance of investing in business...

In this episode, Den Lennie addresses the challenges of sales in the video business, emphasizing the need for a consistent mindset and habit formation.  Key topics include the role of CRM tools in managing client relationships and tracking leads, strategies to combat sales slumps, and the power of community support. Insights from VBA members highlight practical approaches to maintaining a vibrant sales pipeline and the importance of peer advice in navigating business hurdles. Sales Mindset...

This episode is a candid exploration of the challenges and triumphs in the video industry, client success stories, and Den's personal journey of balancing professional ambitions with personal well-being. Whether you're a budding videographer or an established entrepreneur, get ready for insightful strategies, real-life anecdotes, and practical advice on thriving in the ever-evolving world of video business. Return from Hiatus: Understanding the reasons behind the podcast's recent break and...

Hey there, fellow creators and business enthusiasts! 🎥   In today's episode, we're diving deep into the real-talk territory of business partnerships - especially why going into business with someone isn't necessarily the golden ticket to success. Ever found yourself wondering if you should join forces with someone in the hopes of making your business boom? Before you take that leap, lend an ear to some invaluable advice based on firsthand experiences. In this episode, I share insights from...

Ever wondered how to accurately price your video projects? Dive into today's episode where we break down the magic behind the pricing calculator used in the VBA. This tool has been a game-changer for us, helping itemize and streamline our pricing process. From pre-production, production to post and expenses – we discuss it all. 🎬 You might sometimes feel the pressure of the market or Uncle Bob saying his DSLR does wonders for almost free, but knowing your worth is essential. We chat about...

Ever felt like you're stuck in a never-ending cycle of getting TOO busy with work and neglecting the growth of your video business? I've been there!  In today's episode, I'm sharing a clip from a live training call where I dive deep into this exact challenge. We chat about the balance of handling client requests while still being the driving force behind your business. And trust me, every video business faces this, whether you're earning thousands or millions. So let's navigate these tricky...

Hey there! Ever caught yourself neck-deep in tasks that you KNOW aren't the best use of your time? 😅 Today, we're diving deep into the game-changing concept of the 'effective hourly rate' and how you can leverage other people's time to optimize your day-to-day operations. You'll get a peek into a recent coaching call where we hashed out when to DIY and when to bring in an expert. 🚀  Plus, real talk on some common daily tasks (like house cleaning and even cooking!) and if they're truly worth...

Hey there, aspiring videographers and business enthusiasts! 🎥  In today's episode, we're diving into the real struggles of transitioning from a freelance videographer to running a full-scale video business. It's not all glitz and glamor; it's about making tough choices, understanding what shoots to take on, and finding that perfect balance between doing what you love and growing your company. Join me as I guide one of my clients through a coaching session, revealing the ins and outs of...

Have you ever wondered about production fees and whether you should charge them on your video projects? In today's episode, we're diving deep into the production company fees. Whether you're a one-man band or running a full-fledged production company, understanding production fees is essential to pricing your projects correctly and making more money. We'll talk about what production fees cover, why they're vital, and how to articulate them to your clients.  Spoiler alert: It's probably...

In today's episode, I'll be sharing some cool tricks for keeping the conversation going on LinkedIn. We've talked about connecting with prospects organically, but what do you do when the conversation gets live? I'll show you how to nurture the relationship with curiosity and make sure the dialogue keeps flowing. One common question I get is about following up with leads without sounding desperate. It all depends on who you're talking to. If you have a specialization or niche, personalize...

In today's episode, I dive into a topic that makes many filmmakers uncomfortable: marketing. I totally get it! We all hate being spammed or bombarded with unwanted messages. But here's the thing: if you don't put yourself out there, you're guaranteeing no results. Remember what Wayne Gretzky, the famous hockey player, said: "You miss 100% of the shots you don't take." Join me as I share a valuable coaching call clip where I discuss the specifics of marketing and how to conquer the fear of...

In the dynamic world of video production, it's common to experience ups and downs in your business. But how can you effectively manage those slow periods and ensure a consistent flow of opportunities? In this episode, join me as I dive into the specifics of sales and marketing strategies that can help you prepare and maintain a steady stream of business growth. This insightful discussion was extracted from a live coaching call within the VBA Elite program, providing you with an insider's...

In this episode, I want to tackle a common concern among videographers: taking time off and worrying about the state of your business while you're away. Recently, one of my clients decided to take a month off to shoot in Europe, and we had an insightful discussion about how to prepare for such a break. Join me as I share a clip from our VBA Elite Mastermind, where we support a member making a big decision in his business and planning for time off. We dive into the anxieties that arise, the...

Hey guys! Today's episode is a real-life scenario of a client pulling out of a gig just days before it happens.  Ever faced a situation like this?  I'm sharing my personal experience of how we tackled this in the VBA Elite Mastermind.  Learn how to turn these situations into valuable business lessons and effectively navigate cancellation policies. We'll also discuss striking a balance in negotiations to ensure a fair outcome for all parties. Find out how we've worked towards minimizing...

Hey, it's Den, back at it again! I'm breaking down how to transition a client from a one-off project into a long-term partnership this time. I'll share some insider tips from an actual conversation with a client where we discussed establishing a retainer or monthly partner package deal. You'll learn how to price your services correctly, maintain control of the project, and understand the benefits of a monthly relationship with a client. I also discussed a real-world case where a client...

Hey, it's Den, back at it again! I'm breaking down how to transition a client from a one-off project into a long-term partnership this time. I'll share some insider tips from an actual conversation with a client where we discussed establishing a retainer or monthly partner package deal. You'll learn how to price your services correctly, maintain control of the project, and understand the benefits of a monthly relationship with a client. I also discussed a real-world case where a client...

This episode shares some of my fave marketing strategies for video business owners looking to improve their lead flow.   I'm a huge fan of organic marketing and believe LinkedIn is a goldmine for connecting with potential clients without costing you a dime, just a bit of your time. My advice? Get on LinkedIn and make 20 new connections each day. Stick with it and don't lose momentum. To back up what I'm saying, I've got some real-life success stories from my clients who've been doing just...