In this live recording from the Meta Agency Summit 2024, we’re joined by Amanda Mollet, EVP, Performance of Spark Foundry, Joe Yakuel, Founder and CEO of WITHIN, and Ralph Burns, Founder and CEO of Tier 11. We dive into the challenges of balancing brand-building with performance marketing, the evolving consumer journey and the power of AI in campaign optimization.   Key Takeaways: (03:27) Multi-objective buying aligns with real-world consumer behavior. (05:45) AI helps brands personalize campaigns at scale. (07:15) Performance requires investment in testing and learning. (10:32) Short-form video, like Reels, boosts engagement. (12:48) Consistency across campaigns builds better relationships. (15:22) Balancing brand and direct response is crucial for growth. (17:36) Data-driven insights drive better campaign decisions. (19:58) Long-term success requires aligning CMOs and CFOs. (22:14) Understanding consumer journeys leads to better targeting.   Resources Mentioned: Amanda Mollet - https://www.linkedin.com/in/amanda-mollet-b3bb623/ Spark Foundry - https://www.linkedin.com/company/sparkfoundry/ Joe Yakuel - https://www.linkedin.com/in/josephyakuel/ Ralph Burns  - https://www.linkedin.com/in/ralphburns/ WITHIN - https://www.linkedin.com/company/withinco/ Tier 11 - https://www.linkedin.com/company/tiereleven/ Meta Advantage+  https://www.facebook.com/business/advantage-plus Meta Blueprint: Digital Marketing Skills - https://www.facebook.com/business/learn Wicked Reports - https://www.wickedreports.com   #innovation #technology #genz #metaverse #socialmedia #socialmediamarketing