In this live recording from the Meta Agency Summit 2024, we’re joined by Amanda Mollet, EVP, Performance of Spark Foundry, Joe Yakuel, Founder and CEO of WITHIN, and Ralph Burns, Founder and CEO of Tier 11. We dive into the challenges of balancing brand-building with performance marketing, the evolving consumer journey and the power of AI in campaign optimization.   Key Takeaways: (03:27) Multi-objective buying aligns with real-world consumer behavior. (05:45) AI helps brands personalize...

On today’s episode, we’re joined by Andrew Ng, Founder of DeepLearning.AI, Managing General Partner of AI Fund and Executive Chairman of LandingAI. We explore the immense opportunities within AI, focusing on large language and multi-modal models. We also discuss managing the risks associated with AI models and the potential for future innovation in the field. Key Takeaways: (02:03) The impact of AI education. (03:51) Large models drive industry-wide opportunities. (04:42) Deep...

On this episode, Megan Black, Vice President of Digital Marketing and Media at Sephora, shares insights on how Sephora is navigating the fast-paced marketing cycle. She also discusses the impact of Gen Z on creative strategies, the shift toward an omni-channel approach and the challenges of letting go of past successes to innovate for the future.   Key Takeaways: (06:24) Balancing strategic bets with the need for continuous innovation. (12:26) Letting go of past successes to embrace new...

On this episode, we’re joined by Igor Skokan, Marketing Science Director at Meta, and Davide Fabrizio, Advanced Analytics and Artificial Intelligence Partner at Deloitte. Together, they explore changes and advancements in marketing analytics, focusing on the resurgence of Marketing Mix Modeling (MMM) powered by AI and machine learning.    Key Takeaways: (00:29) Introduction to MMM and its evolution with AI and machine learning. (03:46) The benefits and challenges of integrating AI into...

On this episode, we’re joined by Shakir Moin, President, Marketing for Coca-Cola North America. Shakir shares how Coca-Cola is leveraging AI, data and storytelling to build iconic brands that resonate with consumers. He explains the importance of creative excellence, the power of hyper-targeted media strategies and how to maintain brand relevance in an evolving digital landscape. Shakir also discusses the challenges and opportunities of integrating AI into marketing for long-term growth and...

On this episode, Jordan Rogers Smith is joined by Philip Buerger, Co-Founder and Chief Strategy Officer of TubeScience, and Chiwei Lee, Director, Americas - Creative Shop at Meta. They discuss the vital role of creative content in performance marketing, the shift from static to video content, and how brands can navigate and optimize their creative strategies in the evolving digital landscape.   Key Takeaways:   (00:18) Introduction of Philip Buerger and TubeScience.  (01:27) The shift...

On this episode, Meta’s Vice President and Global Head of Creative Shop, Jimmie Stone, and VP Business Engineering, Global Business Group, Artur Souza, dive into the integration of creativity and AI in marketing. They explore how Meta's ecosystem connects billions of people and the role of AI in enhancing creativity and targeting. They also discuss the future of AI in marketing and the importance of sustainable energy for powering AI advancements.   Key Takeaways:   (05:00) Drawing...

On this special episode celebrating International Women’s Day, we feature Alice Li, founder of First Day, and host Nicola Mendelsohn, Head of Global Business Group at Meta, as they dive into the challenges and triumphs of leveraging technology in female entrepreneurship. They explore the personal motivations behind First Day's inception and the pivotal role of AI in shaping marketing strategies. The conversation also touches on the importance of resilience, strategic planning, and the impact...

On our latest episode, Alex McArthur, Chief Marketing Officer at Kizik, and Jimmie Stone, Vice President and Global Head of Creative Shop at Meta, leaders in marketing innovation, delve into the transformative power of customer connection and AI in marketing. They share insights on Kizik's unique approach and the role of creativity in reaching diverse audiences. They look at the future of footwear marketing and how AI is reshaping creative strategies.    Key Takeaways:   (03:07) Kizik,...

On the first episode of 2024, guests Kevin Goodwin, VP of Performance Marketing at New Engen, Inc., and Bianca Bradford, Director and Head of North American Agency at Meta, delve into the world of digital marketing with a focus on the power of Reels. They share valuable insights on leveraging Reels for enhanced engagement and digital marketing success.   Key Takeaways:   (01:23) Kevin introduces Reels as a crucial digital marketing tool. (03:47) Bianca discusses the algorithmic benefits...

On this episode, hosts Jordan Rogers-Smith and Christine Lu are joined by Gamze Yılmaz, Head of Paid Social of Delivery Hero, as they delve into the dynamic world of Instagram and Facebook Reels. They explore its profound impact on digital marketing, highlighting Reels as a pivotal tool for driving Direct Response results through immersive short-form video content and consumer engagement.   Key Takeaways:   (04:09) Differentiation in using Reels for branding and advertising. (06:37)...

Edlynne Laryea, Head of Industry, CPG Food and Beverage at Meta, hosts this episode as we delve into the complexities of marketing strategy with Byron Sharp, Professor of Marketing Science and Director of the Ehrenberg-Bass Institute, University of South Australia.    Key Takeaways:   (02:34) Attention as a questionable metric in advertising. (03:27) The significance of fleeting ad exposure. (04:24) Short ads can be effective. (04:40) Long-term impact of advertising over immediate...

In an exploration of AI's influence on business operations and customer interactions, Cristina Fonseca, VP of Product at Zendesk, and Shadi Copty, Senior Director of Business Engineering at Meta, discuss the future of AI in the corporate landscape.    Key Takeaways:   (04:38) AI existing “off the shelf.” (09:04) AI's transformative role in customer service. (12:18) Initial skepticism faced by agents when introducing AI. (14:32) How AI assists new agents in remote working...

We’re living through times of great technological change, with emerging trends like AI shaping the way businesses and marketers operate on just about every level, and CTOs must be ready to adapt to these rapid transformations.   On today’s episode, we’re joined by Lauri Tarkkala, Chief Technology Officer at Smartly.io. We talk about:   - Lauri’s career path and where he is today. - A typical day in Lauri’s life as CTO. - The potential of AI in the fields of technology and marketing. -...

On today’s episode, we’re joined by Wesley Saraceni, Senior Director of Digital Commerce (E-Commerce and DTC) at Mondelēz International   We talk about: - Wes’ background and what led him to his current role. - How direct-to-consumer (DTC) marketing brings brands and customers closer. - Some exciting ways Mondelēz International is using DTC to connect with its audiences. - What are some of the biggest challenges facing marketers today? - Thinking about privacy and security in a new era...

On today’s episode, we’re joined by Luke Hurd, Director of Experience Design (XR) at VMLY&R. Luke is here to discuss augmented reality and immersive spaces and what these concepts mean for today’s advertisers.   We talk about:   - What exactly is AR? - How can people discover and use AR? - How AR storytelling has evolved. - The importance of interaction when it comes to AR. - Using Instagram Reels in storytelling.   Resources mentioned: Instagram Reels Keep up with the...

Today’s podcast features a talk from Jake Bailey, Senior Director, Head of Industry and VC Partnerships at Meta, which covers:   - Performance 5 — five data-backed strategies to help marketers maximize performance. - How these five pillars have evolved and been refined. - The importance of account simplification. - How advertisers can succeed with automation. - How Meta’s Advantage tools can help tap into the power of automation. - How performance marketers have achieved great results...

Today’s episode features  Matt Steiner, VP of Monetization Infrastructure, Ranking and AI Foundations at Meta. Matt discusses the impact of AI on performance marketing, how it works with Meta’s tools and what the future holds.   Matt talks about:   - Meta’s history of using AI and some recent changes. - Meta’s foundational AI infrastructure and technology. - Understanding Meta’s AI models and how they help marketers. - AI modeling and AI-powered ad experiences. - The power of Meta’s...

On today’s episode, we’re joined by Simon Whitcombe, who leads a portion of Meta’s North American sales team, and Vatsal Mehta, Vice President of Business Engineering at Meta.   We talk about:   - Some key business updates across Meta’s platforms. - How Meta users can ensure they get the most out of Meta’s tools. - Brand advertising and how it works with performance marketing. - Key trends in omnichannel marketing. - How advertisers can continue to drive great performance in a more...

On today’s episode, we’re joined by Clive Henry, Director of ISV Partnerships at Adobe, and Jennifer Downes, CMO of Global E-Commerce at Lenovo. They’re here to talk about the evolution of advertising and a powerful new integration from Meta and Adobe.   We discuss:   - How the advertising industry is evolving. - Meta Conversions API tool and how it works. - Adobe Real-Time CDP and how it works alongside Meta to support advertisers. - How Lenovo is using Meta Conversions API at scale. ...

On today’s episode, we’re joined by Cristina Marinucci and Ana Golubovic. Cristina is the Global Head of Shopper - Sr. Director, Insights & Analytics at Mondelēz International, a multinational confectionery, food and beverage company. Ana is a designer at EyeSee, a full-service agency that works with consumer packaged goods brands, media, tech and healthcare companies.   We talk about:   - Some of the main issues consumer packaged goods companies (CPGs) are currently facing when it...

On today’s episode, we’re joined by Ralph Burns. Ralph is the founder and CEO of Tier 11 and the host of Perpetual Traffic, a podcast about acquiring leads and sales for your business through paid traffic.   We talk about:   - Ralph’s background and how he got started. - The value of short-form video vs. paid media. - When does a short-form video become long-form? - Some powerful formulas used in video marketing. - How to use the call-to-action in short-form videos. - Ralph’s advice...

Today’s episode is the third in a three-part series where we share interviews and conversations from this year’s International Women’s Month event.    Nicola Mendelsohn, VP of Global Business Group at Meta, is here to chat with actress and singer Danielle Brooks, best known for her role in Orange is the New Black and HBO Max’s Peacemaker, along with numerous other accolades.   We talk about:   - Danielle’s career and the wealth of different roles she’s played. - Danielle’s upcoming...

This is the second episode in a three-part series where we share interviews and conversations from this year’s International Women’s Month event.    In today’s episode, Sam Stetson interviews Amanda Phingbodhipakkiya and Marley Dias. Amanda is a multidisciplinary artist, educator and activist whose work examines the unseen labor of women and affirms the depth, resilience and beauty of communities of color. Marley is an author, advocate and executive producer.   We talk about:   -...