The AR Revolution in Advertising with Luke Hurd at VMLY&R
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Description
On today’s episode, we’re joined by Luke Hurd, Director of Experience Design (XR) at VMLY&R. Luke is here to discuss augmented reality and immersive spaces and what these concepts mean for today’s advertisers.
We talk about:
- What exactly is AR?
- How can people discover and use AR?
- How AR storytelling has evolved.
- The importance of interaction when it comes to AR.
- Using Instagram Reels in storytelling.
Resources mentioned:
Instagram Reels
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#innovation #technology #genz #metaverse #socialmedia #socialmediamarketing
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