On today’s episode, we’re joined by Ralph Burns. Ralph is the founder and CEO of Tier 11 and the host of Perpetual Traffic, a podcast about acquiring leads and sales for your business through paid traffic.   We talk about:   - Ralph’s background and how he got started. - The value of short-form video vs. paid media. - When does a short-form video become long-form? - Some powerful formulas used in video marketing. - How to use the call-to-action in short-form videos. - Ralph’s advice for people getting started with short-form video content. - The most effective way to produce short-form videos. - How to use audio in short-form videos.   Learn more about Ralph’s company, Tier 11, and how they’re using short-form video to grow businesses of all kinds.   #innovation #technology #genz #metaverse #financialservices #socialmedia #socialmediamarketing