On today’s episode, we’re joined by Jacs Wyatt, who is the MX Head of Social Media at Samsung Electronics America. Today, we’re going to talk about creators and the key role they play in driving customer engagement and conversions for businesses.   We talk about:   - How to define a creator. - Why supporting the creator economy is so important for Samsung. - What is the Team Galaxy Program? - Samsung’s partnership with Meta on their upcoming Galaxy Creator event. - How Samsung helps...

  Today’s episode is the first in a three-part series where we share interviews and conversations from this year’s International Women’s Month event.    In this episode, Nicola Mendelsohn, VP of Global Business Group at Meta, starts off the panel with a great introduction, defining and discussing the challenges women are facing since the pandemic affected the timeline set for progress, and what we can do to enable us to push forward. In the first part of the series, Judy Toland, VP of...

On today’s episode, we’re joined by Brandon Brown. Brandon is the CEO and Co-Founder of GRIN, Inc, the pioneer behind the world’s first Creator Management platform. Brandon is here to talk about the key role of creators in driving engagement and providing valuable content to their communities, and what that means for advertisers.   We discuss:   - Brandon’s background and his journey to GRIN. - The difference between influencers and creators. - How brands can take advantage of creator...

In today’s episode, we’re joined by Anthony Scarpaci, VP of Growth at Acorns, and Will Sargisson, Marketing Science Manager at Meta. They’re here to dive into the idea of performance and attribution, and a ton of connected questions. We talk about:   - How digital media has changed over time and how companies like Acorns have had to adapt. - How to choose measurement tools and methodologies in a privacy-centric landscape - The resurgence of media mix modeling (MMM), and how it fits with...

On today’s episode, we’re talking to Miku Jha, Director of Applied AI and Innovation: Business Messaging and Ads here at Meta and Vikas Bhambri, Director of Sales and CX at Kustomer, recently acquired by Meta.   We talk about:   - The growth of messaging as a preferred form of communication.  - The shift to business messaging and what it will mean for companies that adopt it. - Cultural and global trends around how business messaging is evolving. - Why businesses should embrace...

On today’s episode, we’re joined by Cassidy Lavin, SVP of Innovation at Smule, Inc., and Alex Watt, Strategic Partner Manager for Developer Partnerships here at Meta. They’re here to talk about how businesses like Smule are seeing growth from investments in video and how new Meta products can make this easier.   We talk about:   - How the rise of short-form video is impacting different industries. - The importance of audio in short-form video compared to traditional video content. -...

Turning Audiences Into Businesses with Kipp Bodnar and Piyush Mangalick    On today’s episode, Alvin Bowles at Meta is talking to Kipp Bodnar, CMO at HubSpot, and Piyush Mangalick, VP of Business Engineering for a Media & Community Partnerships team at Meta. We’re talking about:   - How to get started building audiences and turning them into businesses. - The shift from trusting brands and media to trusting influencers and creators. - Tools and resources for turning audiences into...

On this episode, we’re joined by Jorie Waterman, Industry Manager at Meta, and Sarah-Anne Birdsell, Global Technology Solutions Lead at Meta. They discuss the future of shopping, how technology is driving changes in e-commerce, and the future of multi-dimensional shopping.   Together we discuss:   - What the future of shopping will look like from an end-user perspective. - How technologies like AI can make the online shopping experience more personalized and rewarding. - Bringing...

In today’s episode, we’re joined by Latarria Coy, Head of Ethical Media - DEI Champion at Influential. Latarria is here to talk about ethical media and how companies can be more diverse, inclusive and fair.   We talk about:   Latarria’s story and what is involved in being a head of ethical media. What does DEI look like for younger generations? How can companies sustain DEI over time? How influencers can help brands reach more diverse audiences. How brands can reconcile from imperfect...

This episode is all about making purchases directly on social platforms like Facebook and Instagram. Joining host Jordan Rogers-Smith for the discussion are Carlos Martinez Tuanama, Business Engineer, Commerce at Meta, and Link Walls, VP, Digital Marketing Strategy at ChannelAdvisor. They discuss: Why more and more users are buying on social platforms. Some best practices for showcasing products and services on those platforms. How on-platform checkout solves the perennial attribution...

Your True Self is Priceless.   As a long-time LGBTQIA+ ally, Mastercard knows how important it is to build safe, inclusive and welcoming spaces. A leading technology company, Mastercard is uniquely positioned to drive the growth of new communities at the new frontier—the Metaverse.   True Self World is an immersive, digital gathering place in the Metaverse for members of the LGBTQIA+ community and its allies. In this podcast, Finola Austin, Creative Strategist at Meta, and Gregg Weiss,...

This episode is all about empathy: what it is, how we can improve it, and the advantages it brings to everyone it touches. To discuss this topic, podcast host, Jessica Liao, is joined by Kate Brodock, CEO of Switch and General Partner of W Fund; Judith Martinez, Founder of InHerShoes Inc. and Social Impact Practitioner; and Corey Ponder, Creative, Curation, and Programs, Meta Content and Community Partnerships.   Judith kicks off the discussion by outlining various types of empathy. She...

This episode dives into the strengths and weaknesses of machine learning (ML) and artificial intelligence (AI). Podcast host Jordan Rogers-Smith is joined by Miku Jha, Director of Applied Research and Development and Business Messaging at Meta and the Founder of AgShift, and Peter Wang, the Founder of Anaconda.   The guests start the discussion by giving working definitions of AI and ML and what both can offer organizations at their best but also what their natural limits are. Miku...

This episode of the Business, Innovation and Technology podcast takes a research-based look at Gen Z and ways to better understand how to communicate with this cohort. Podcast host Jordan Rogers-Smith is joined by Meta colleagues Molly Anne Austin, Client Insights Lead, Entertainment, and Omar Zayat, Senior Director, Head of Industry - Entertainment.   The guests discuss Gen Z’s use of multiple platforms and why brands should consider each platform’s “superpower” when deciding how to frame...

This episode of the Meta Business, Innovation and Technology podcast focuses on shifting trends and ecommerce and what companies need to do to respond to these trends. Podcast host Jordan Rogers-Smith is joined by Varun Puri, Director of Commerce Business Engineering at Meta, and Sharon Gee, VP Revenue Growth - GM Omnichannel at BigCommerce.   Varun notes that discovering and purchasing products from brands and creators that people love is a fundamental human activity. But before you can...

This episode of the Meta Business, Innovation and Technology Podcast gives a wide-angle perspective of changes that the iOS 14.5 update accelerated in marketing and how marketers focused on driving performance are adapting quickly to constant industry changes. Meg Youngblood and Arian Ashworth, Client Partners, have a wide-ranging discussion with Nandita Rao, Business Engineer.    In particular, Meg notes that advertisers are no longer able to optimize minute-to-minute performance. Instead,...

This episode of the Meta Business, Innovation and Technology podcast highlights the importance of diverse-owned businesses and what Meta is doing to identify and promote such businesses on the platform. Podcast host and Global Partnerships Marketing Manager Cecilia Green is joined by Brittany Campbell, Strategic Audience Partnerships, in conversation with Savvy Co-Founders and Managing Directors David Chang and Raymond Koo.   Savvy is one of the companies that Meta has partnered with in...

This episode of the Business, Innovation and Technology podcast focuses on the different ways the Metaverse continues to develop, continuing a conversation from a previous episode about opportunities for businesses in the Metaverse. Podcast host Jordan Rogers-Smith is joined by Pim de Witte, CEO of Medal.tv; Elizabeth Kiehner, VP of Enterprise Transformation at Capgemini Invent; and Ziad Traboulsi, Director of Business Engineering at Meta.    The guests discuss the impact that millennials...

This episode of the Business, Innovation and Technology podcast is the first part of two episodes on business opportunities in the Metaverse. Podcast host Jordan Rogers-Smith is joined by Pim de Witte, CEO of Medal.tv, Elizabeth Kiehner, VP of Enterprise Transformation at Capgemini Invent, and Ziad Traboulsi, Director of Business Engineering at Meta.    The guests discuss why the Metaverse is making such progress and its implications for consumers, employees, and businesses. Platforms like...

This episode of the Business, Innovation and Technology podcast is a continuation of the previous episode, focusing on digital transformation for the B2B customer experience. Podcast host Jordan Rogers-Smith is once again joined by Ben Howell, VP of Global Brand Media at Salesforce; Julie Cullinane, B2B Industry Manager at Meta; and Ish Davis, Business Engineer at Meta.   The guests discuss changing consumer expectations, including the rise of the “microwave customer,” as well as overcoming...

This episode of the Business, Innovation and Technology podcast focuses on digital transformation for the B2B customer experience. Podcast host Jordan Rogers-Smith is joined by Ben Howell, VP of Global Brand Media at Salesforce; Julie Cullinane, B2B Industry Manager at Meta; and Ish Davis, Business Engineer at Meta.   The guests discuss various ways in which businesses are adapting themselves to serve B2B customers better. Those ways can run from using messaging apps like Slack instead of...

This episode of the Business, Innovation and Technology podcast looks at different approaches to building the Metaverse. Podcast host Jonathan Kratz, Director and Head of Industry of Technology, Mobile, and Creativity at Meta has two conversations, one with Ralph Pardo, CEO of OMG NA, the other with Janet Lee, SVP and CMO of Mobile Experience at Samsung Electronics America.   Ralph shares why he thinks society is ready to go “all in” on the Metaverse: the incremental change we have seen for...

What do we still need to make Web3 and NFTs more accessible to new creators and participants? In this episode of the Meta Business, Innovation and Technology podcast, host Jessica Liao returns with guests Maliha Abidi, Founder and Artist at Women Rise NFT; Elissa Maercklein, Advisor; and Meta’s Madeline Lieber and Renfei Zou to continue their discussion on NFTs.   Looking to the future, the panel explains several factors that will be critical for increasing accessibility and adoption,...

How can NFTs advance social justice? Jessica Liao, Business Engineering Manager for Meta, hosts this special episode of the Meta Business, Innovation and Technology podcast featuring Maliha Abidi, Founder and Artist at Women Rise NFT and Elissa Maercklein, Advisor. Program Manager Madeline Lieber and Business Engineer Renfei Zou of Meta also join the discussion.   The panel talks about how NFTs offer a way for women and other underrepresented groups to learn about Web3 and blockchain, lend...

In an interview for CoinGeek, Artur Souza, VP of Business Engineering for Global Business Group at Meta, takes us into the Metaverse in this episode of the Meta Business, Innovation and Technology podcast. CoinGeek Editor Patrick Thompson asks the questions on everyone’s mind, from curious beginners to everyday users.   Artur shares the basic premise of the Metaverse: to bring the real world and the digital world together. He explains what attracts people to the Metaverse, how we can access...