I don’t think there’s anything more frustrating than retention. It’s not a particularly attractive word, but when a client leaves its not just about the money. Yes, It’s frustrating and painful to have to muster up the energy to go and find a new client, just to replace the financial hole you’ve just lost.  But it’s deeper than that. It’s hard to not take it personally. It’s hard to not take it as a reflection of you as a coach, and a feeling that you’re not good enough.  In this episode I share with you the first and most important secret that I learned from being in Russell Brunson’s mentorship. It’s the simple secret that I couldn’t believe I missed that was the key to unlocking my retention and is the key to stopping your clients dropping off.  The beauty is, you can begin using this today and it will revolutionise the way you run your coaching business and make your coaching life so much easier