#98 The Dealership Mogul: Leading a $2B dealer group, Addictions to the dealership, Will November make or break the car biz? | Aaron Zeigler, President of Zeigler Auto Group
Description
Welcome to the Car Dealership Guy Podcast. In this episode, I'm speaking with Aaron Zeigler, President of Zeigler Auto Group where we discuss: Leading a $2B dealer group, how anyone can run a $100M business, addictions in the dealership, will November make or break the car biz?
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Topics:
(00:00:00) - Intro
(00:00:56) - Aaron’s background and career
(00:04:32) - What’s been your acquisition strategy?
(00:06:16) - Zeigler University
(00:10:49) - What do you look for in acquisitions?
(00:14:31) - What are your most exciting franchises right now?
(00:19:20) - Thoughts on the state of Stellantis
(00:25:00) - Outlook on the dealership market
(00:28:37) - Do you sense there is still pent-up demand for new vehicles?
(00:29:50) - What are the key differences in operating across these mid-west markets?
(00:31:08) - How do you approach marketing?
(00:35:34) - How are you structuring your monthly meetings?
(00:38:33) - What are the common traits of the folks who have grown the most in your organization?
(00:41:31) - What’s keeping you up at night?
(00:44:04) - What roles are you looking to fill right now?
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