Send us a textRunning an agency can feel like an endless grind—always chasing new clients, sacrificing personal time, and hitting revenue goals that never seem to ease the pressure. In this episode, I sit down with Max Traylor to discuss the critical shift agencies need to make: transitioning from a service-based to a knowledge-based business. Max shares his journey of realizing that charging for execution alone wasn't sustainable. Instead, he began monetizing his knowledge and selling strate...