Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Will Wilson, Co-Founder of Antithesis, an autonomous testing platform that's raised $47 Million in funding. Here are the most interesting points from our conversation: Origins and Motivation: Antithesis was born from the frustration of debugging and testing software, an experience shared by Will and his co-founder from their days at FoundationDB and Google. Early Challenges: Building Antithesis required redefining foundational aspects of computing, including developing a unique hypervisor for virtual machines. Stealth Mode Strategy: The company stayed in stealth for an extended period, allowing them to refine their product while creating an aura of exclusivity in Silicon Valley. Content-Driven Marketing: Antithesis has never paid for ads, relying instead on engaging, technical blog posts and nostalgic videos of Nintendo games to attract their developer audience. Creating a New Category: Will emphasizes that autonomous testing is a new category, with Antithesis aiming to eliminate manual software testing and improve developer productivity.  Developer Trust: Building trust with developers involves transparency about product limitations and a straightforward, no-hype approach. //   Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io   The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe. www.GlobalTalent.co