"You can stay solid in this in your personal brand, who you say you are, not who this company says you are or what they're saying about you in your performance evaluations. You are more than that. And I would shout that from the rooftops: we are more than our jobs." - Yo Canny  Your personal brand can make or break your career growth. Yet, too many women in tech and corporate careers don’t kow how to craft a personal brand that is simple, impactful, and reflect who you really are. That changes with this episode of the Celebrate Brave podcast. Yo Canny is our guest this week and she breaks down what a personal brand is and how you can quickly and continuously craft your own. Through Yo's lens, we explore how women in tech can navigate career advancements and express their unique identity in a world eager for authenticity. Yo and I then share anecdotes that reveal the transformative influence of a well-crafted personal brand that goes beyond your resume to represent the essence of who you are while growing your career. Yo shares that a personal brand has four key components:  1. Who you say you are  2. What your superpower is  3. What your mission is  4. Why you do what you do Yolanda “Yo” Chavez Canny was in marketing leadership positions for over 42 years and is now the host of the a top 10% global podcast “Girl, Take the Lead!” During her career she managed teams and had 2 “C-suite” positions as Senior VP Global Marketing, Pilkington Barnes Hind, and Vice President Sales and Marketing, The Tech Interactive. She was the first in her family to go into business and her drive to achieve came from her father’s Mexican American roots and growing up in a bi-ethnic family where acceptance was a struggle. She received her MBA in 1978 when few women were in Business Schools. Most recently she has been an Adjunct Lecturer at San Jose State University in the Marketing & Business Analytics Department. She now applies all that learning to podcasting! She was been given many opportunities to lead by women who have gone before her and she now wishes to pay that forward by helping all women lead!  Hot topics from this episode: Personal branding's role in supporting professional achievements from personal identity.Identifying core values and defining one’s mission to create an authentic personal brand.The interplay of personal experiences, career challenges, and the integration of one's superpowers in developing a personal brand.Trusting your intuition and the value of recognizing personal insights.The role of powerful questions and crucial conversations in personal and professional development.  Resources:  Connect with Yo Canny on LinkedIn Girl, Take the Lead podcast Listen to Girl, Take the Lead on your favorite platform E128 - Standing Out in an Interview: Mastering the Art of Self-Introduction     For more information on how you can build your brave: [email protected] https://tricksteinbach.com/ https://www.instagram.com/nicoletricksteinbach https://www.linkedin.com/in/nicoletricksteinbach/ https://www.facebook.com/NicoleTrickSteinbach