📈 Triple Whale - Learn more about Sonar for Meta 🔗 https://www.triplewhale.com/meta?utm_source=chewonthis&utm_medium=podcast&utm_campaign=meta-sonar-mdf2024 In this episode of Chew on This, Ash dives deep into the world of marketing attribution with Justin from Origin and Logan from Triple Whale. They explore how modern brands can effectively track and optimize their marketing performance across multiple channels. 📊 Data Centralization: Origin leveraged Triple Whale to centralize...

Innovative Digital Marketing Solutions to Unlock Growth: https://powerdigitalmarketing.com/​ In this episode of Chew on CRO, Ash and Ned focus on the importance of asking the right questions to your customers to understand their needs, concerns, and pain points. This allows you to improve your product, landing pages, and marketing strategies. Ned and Ash share a variety of tips for eliciting helpful feedback and using it to improve your business. 🧠 Build an FAQ section and use heat mapping...

In this episode of Chew On This, Ron, Ash, and Ankit focus on strategies for Black Friday success, highlighting the importance of starting early and building brand awareness throughout the year. They discuss how they learned from a challenging 2023 with their supplements brand Obvi, emphasizing the need to be proactive and adaptable, especially in light of external market factors like consumer budget constraints and marketing channel shifts. They also delve into specific tactics for retention...

📈 Ecommerce Equation - Business Coaching, Consulting & Community 🔗 https://www.ecommerceequation.com.au/ In this episode of Chew on This, Ash is joined by Jay Wright, CEO and Founder of Ecommerce Equation, an Australian-based growth and education business for brands. The two discuss the challenges of scaling businesses, whether to hire agencies or build in-house teams, and the best practices for Black Friday sales. Highlights 🧠 The most successful founders possess a high degree of...

Innovative Digital Marketing Solutions to Unlock Growth: https://powerdigitalmarketing.com/​ In this episode of Chew on CRO, Ned and Ash discuss strategies for Black Friday Cyber Monday (BFCM) 2024, focusing on customer segmentation and discounting strategies. They argue that brands should discount less and focus more on scarcity tactics to maximize profit during BFCM. 🎯 Don’t Obsess Over Deep Discounts: New customers are generally excited to shop during BFCM and don’t need as much of a...

In this episode of Chew on This, Nick Califano, COO of Loverboy, talks about the journey of building Loverboy with Kyle Cooke of Summer House, from financing to scaling. He shares insights on the challenges of the alcohol industry, the importance of branding, and the power of community. 🍻 Nick's background in finance gave him a strong foundation in business. He co-founded Yonkers Brewing Co. with a friend, bringing a sense of community back to his hometown. 🚀 The Rise of Loverboy: Seeing a...

💰 Join the Tomorrow Brand Challenge to enter to win the biggest prize in ecommerce history 🔗 https://tmrwbrand.getrecharge.com/ 🔁 Recharge - The subscription management platform that powers the growth and retention strategies of more than 20000 brands. Learn How Recharge Can Help Automate Recurring Payments & Billing for Your Ecomm Business 🔗 https://hubs.ly/Q02Hf0GN0 ✋ Carpe - The #1 solution to sweaty underarms, hands, feet, & more 🔗 https://mycarpe.com/ In this episode of...

This episode features Sabrina Cherubini, SVP of Brand and Digital at Hanky Panky, who shares her decades of experience in marketing and how to build a successful brand. She emphasizes the importance of understanding customers, breaking down silos, and being relevant. Sabrina also discusses the rise of organic content, influencer marketing, and the role of cultural differences in marketing strategies. 🤝 Sabrina believes in customer-centricity and understanding customer behavior to inform...

💰 Join the Tomorrow Brand Challenge to enter to win the biggest prize in ecommerce history 🔗 https://tmrwbrand.getrecharge.com/ 🔁 Recharge - The subscription management platform that powers the growth and retention strategies of more than 20000 brands. Learn How Recharge Can Help Automate Recurring Payments & Billing for Your Ecomm Business 🔗 https://hubs.ly/Q02Hf0GN0 🌿 Cymbiotika - Cutting edge, pure products that improve energy levels, focus, physical stamina & overall health....

💸Clearco - Clearco provides ecommerce businesses with working capital to fund invoices and receipts. Increase your ecommerce business revenue with predictable, controllable, and scalable funding. 🔗 https://clear.co/ In this episode of Chew on This, CEO of Clearco Andrew Curtis and Michael Zung from Bloomist join Ash to discuss revenue-based finance, specifically invoice funding, as a growth tool for DTC e-commerce businesses. They explore how invoice funding can help DTC brands overcome cash...

🩳 Chubbies - Worlds Most Comfortable Shorts — Perfect Fits, Stretchy Fabric & Built By The Most Elite Shorts Scientists Ever Assembled! Comfort Without Compromise. 🔗 https://www.chubbiesshorts.com/ In this episode of Chew on This, Preston and Tom, the co-founders of Chubbies, join Ron and Ash to share their experience in building a nine-figure brand. They discuss the importance of organic content, community building, and finding product-market fit. They also share how they navigated...

💰 Join the Tomorrow Brand Challenge to enter to win the biggest prize in ecommerce history 🔗 https://tmrwbrand.getrecharge.com/ 🔁 Recharge - The subscription management platform that powers the growth and retention strategies of more than 20000 brands. Learn How Recharge Can Help Automate Recurring Payments & Billing for Your Ecomm Business 🔗 https://hubs.ly/Q02Hf0GN0 🐶 Maev - Raw dog food for wellness 🔗 https://www.meetmaev.com/ This episode of Tomorrow Brand features Katie Spies,...

DadGang - A Brand built by dads, for dads! In this episode we catch up with Bart - Founder of Dadgang to see how exactly how he was able to scale such a large business and touch so many people with something as simple as a hat! 🔗 https://www.dadgang.co/ 📨 Sendlane - Tired of paying for hosting unnecessary contacts on your email list? Thats why we switched to Sendlane where we are only charged for the number of contacts we send to. You will unlock huge savings by signing up with them. 🔗...

Innovative Digital Marketing Solutions to Unlock Growth: https://powerdigitalmarketing.com/​ In this episode of Chew on CRO, Ash and Ned discuss how losses can be beneficial for businesses by highlighting common mistakes brands make on their websites. They emphasize that new users typically do not scroll down far on homepages, suggesting that critical information should be placed above the fold. The importance of effective navigation is stressed, as most new users tend to use the menu rather...

💰 Join the Tomorrow Brand Challenge to enter to win the biggest prize in ecommerce history 🔗 https://tmrwbrand.getrecharge.com/ 🔁 Recharge - The subscription management platform that powers the growth and retention strategies of more than 20000 brands. Learn How Recharge Can Help Automate Recurring Payments & Billing for Your Ecomm Business 🔗 https://hubs.ly/Q02Hf0GN0 In this first episode of the Tomorrow Brand podcast, Ron Shah, CEO of Obvi, and Jen Gray, SVP of Marketing at...

💰 Aftersell - AfterSell's Shopify upsell app helps brands create a cart, checkout, & post purchase upsell experience to boost sales by 30% 🔗 https://www.aftersell.com/In this episode of Chew on This, powered by Aftersell, Ron and Ash are joined by Dhruv, co-founder and CEO of AfterSell. Aftersell is a Shopify app that helps brands increase their revenue through post-purchase upsells and cross-sells. Dhruv discusses the value of A/B testing post-purchase offers, common hesitations from...

A few weeks before Solomon Choi's passing, we had the privilege and honor to sit down with him and learn about his journey. After condulting with his wife, she encouraged us to release the podcast as it was recorded in memory of him. We hope that all listeners can learn from and appreciate Solomon's wisdom as much as we did. In this conversation, Solomon talks about how he founded 16 Handles, a self-serve frozen yogurt shop that became a New York City staple. He also shares his insights on...

Sponsored by:📨 Sendlane - Tired of paying for hosting unnecessary contacts on your email list? Thats why we switched to Sendlane where we are only charged for the number of contacts we send to. You will unlock huge savings by signing up with them.🔗 https://sendlane.com/chewonthis Tyler Rutstein, Chief Brand Officer at Overtime, discusses the company’s success in sports media, IP creation, and e-commerce. He highlights the importance of building a strong brand, understanding the target...

Sponsored by:📨 Sendlane - Tired of paying for hosting unnecessary contacts on your email list? Thats why we switched to Sendlane where we are only charged for the number of contacts we send to. You will unlock huge savings by signing up with them. 🔗 https://sendlane.com/chewonthis In this episode of Chew on This, Bruce Smith, founder and chairman of Hydrow, shares his journey of building the successful rowing machine company and Peloton competitor. He discusses the challenges of scaling a...

💰 Intelligems - The Ultimate Profit Optimization Tool🔗 https://www.intelligems.io/ In this special episode of Chew On CRO, featuring Drew from Intelligems, Ash and Drew discuss powerful results from a series of tests focused on boosting profit for e-commerce websites through conversion rate optimization (CRO). They highlight the importance of profit per visitor as a key metric and explore various CRO strategies, including risk reversal, social proof, navigation, value proposition...

Sponsored by:📨 Sendlane - Tired of paying for hosting unnecessary contacts on your email list? Thats why we switched to Sendlane where we are only charged for the number of contacts we send to. You will unlock huge savings by signing up with them.🔗 https://sendlane.com/chewonthis In this episode of Chew on This, LIVE from SubSummit 2024, Ron, Ash, and Ankit discuss the challenges behind running Obvi and some of their greatest mistakes along the way. They cover a range of topics including...

In this episode of Chew on This, Ron and Ash are joined again by the GOAT himself, Jimmy Kim of Sendlane, to discuss the changes in email privacy, deliverability, and SMS marketing in recent months. Jimmy explains why traditional metrics like open rates are no longer reliable due to the presence of bots and emphasizes the importance of deeper data analysis, segmentation, and focusing on customer intent. He also shares tactics for optimizing click-through rates, retargeting, and building...

💰 Intelligems - The Ultimate Profit Optimization Tool🔗 https://www.intelligems.io/ In this episode of Chew on CRO, part of the Intelligems series, Ash and Drew sit down with Dave, the President of Bambu Earth, to discuss conversion rate optimization (CRO) and how it ties into their marketing strategies, specifically using cost caps. Dave shares his philosophy on maximizing revenue per session and how focusing on efficiency can lead to significant volume growth. They discuss the importance...

In this special edition episode of Chew on This, recorded LIVE at Sub Summit 2024, Ben Yahalom, the CEO of True Classic, shares the company’s secrets to growth from zero to half a billion dollars in revenue. He emphasizes the importance of product quality, marketing that resonates with the target audience, and a strong focus on profitability. Ben also discusses the company’s journey from a single product, T-shirts, to expanding their product line and entering both retail and wholesale...