In Episode 1 of this brand new series, Ron and Ash sit down with Gina and Pierson of Stay Ai to chew on retention and subscription, and how using Stay Ai can help you grow your brand! They will walk you through how and why they built Stay Ai, what Stay offers that the other legacy providers fail to, and how you can use Stay to achieve real results for your brand, such as reducing churn by 50%, through use of their Experience and Retention Engines, world-class dashboard, and different graphs...

In this episode of Chew on This, Ron and Ash are joined by CEO and Co-Founder of Brightflow AI, Robbie Bhathal! Their conversation provides valuable insights into financial literacy, cash flow management, and leveraging financial services for business growth. It underscores the importance of understanding accounting principles, balancing the balance sheet, and planning for cash flow predictability to avoid financial challenges. Additionally, they discuss the challenges of managing a growing...

​This episode of Chew on CRO delves into the intricacies of brand development, emphasizing the importance of understanding product-market fit at different stages. It highlights the significance of repeat purchase behavior as a crucial metric and the role of conversion rate in driving sales. The problem-agitate-solve approach is recommended for effective messaging. Consistency in messaging from ads to landing pages is crucial for conversions. Avoiding assumptions about brand pricing based on...

In this episode of COT, e-comm experts Ash and Ankit discuss Elon's acquisition of Twitter and the subsequent rebrand to X. They compare his strategies with their own strategies that implemented when they acquired a new coffee company, Coffee Over Cardio. Ash and Ankit also discuss Temu's $21million presence at the Superbowl and why the massive adspend might not be as crazy as most people think. They go on to discuss how launching Obvi in retail hurt their DTC, the lessons they learned, and...

In this episode of Chew on CRO, Ned discusses the importance of analyzing new user models and attribution. He also emphasizes the significance of building a strong case study and provides insights into identifying and addressing declining conversion rates. The impact of launching products on different platforms, pricing changes, and adjusting content strategies on conversion rates are also discussed. Ned underscores the complexity of user behavior analysis and the need to utilize various...

In this episode of Chew on This, Ezra Firestone shares his journey in e-commerce and emphasizes the significance of finance and strategic planning in business growth. Additionally, he mentions the value of staying updated on marketing trends and continuously innovating products. Firestone's advice includes focusing on the fundamentals of business and paying attention to both fun tasks and strategic planning for long-term success in e-commerce. His personal anecdotes offer a glimpse into the...

In this episode of Chew on This, Ron and Ash are joined by Co-founder and Chairman of Morning Brew, Alex Lieberman, as he delves into his journey of entrepreneurship. Reflecting on the early startup days, Alex highlights the creative essence of entrepreneurship and personal aspirations. He goes on to explore what the process of selling Morning Brew was like, his personal experiences post-successful exit and after stepping down as CEO, underlining the need for continuous innovation and...

In this episode, Noah Tucker, the CEO of Social Snowball, shares his journey of perseverance and learning from mistakes in building his business. He discusses the evolution of affiliate marketing, highlighting the shift from traditional media buyers to modern affiliates and brand ambassadors. He emphasizes the importance of influencers as a full-funnel channel and the role of affiliates in driving brand awareness and indirect traffic. Noah also explains the strategy of turning customers into...

In this episode of Chew on CRO, we discuss the significance of proper data analysis and strategies in CRO and highlight common data hygiene problems in brands, with Ned Macpherson from Endrock! We also discuss the transition from Google Analytics 3 (GA3) to Google Analytics 4 (GA4), and the importance of high-level metrics such as pages per session (PPS), session duration (ASD), and bounce rate in evaluating brand growth and user engagement. 💡 Importance of experimentation in CRO strategies...

In this episode, Jimmy Kim, an expert in affiliate marketing and the co-founder of Sendlane, shares insights on mastering email marketing to boost your business! He discusses the creation of Sendlane and the problems it solves in the market, mainly allowing businesses to keep all email and SMS marketing in one platform! Jimmy discusses the significance of customer retention and repeat buyers, the importance of segmenting your audience and targeting engaged customers, and the importance of...

In this episode of Chew on CRO, we discuss the significance of proper data analysis and strategies in CRO and highlight common data hygiene problems in brand, with Ned Macpherson from Endrock! We also discuss the transition from Google Analytics 3 (GA3) to Google Analytics 4 (GA4), and the importance of high-level metrics such as pages per session (PPS), session duration (ASD), and bounce rate in evaluating brand growth and user engagement. 💡 Importance of experimentation in CRO strategies...

Maxx Chewning, YouTube sensation turned successful entrepreneur, traces his path from fitness content creator to founder of the 8-figure brand Sour Strips! He emphasizes the significance of pursuing your passion and being bold, and candidly shares the challenges he encountered and how he learned through doing. His inspiring journey underscores the power of authenticity and the notion that starting a business doesn't require knowing everything – the key is simply to take that first step! 🚀...

Wiz of Ecom, a prominent figure in the online business world, breaks his anonymous status to share his journey from starting in business at a young age to exploring different methods and eventually finding success online. 🌟 Community building and genuine relationships are crucial for DTC brands. 💡 Personal branding is essential for creating a strong and trustworthy presence in the online space. 🌍 Experience life, disconnect from technology, and focus on genuine connections. 💬 Building...

Adriana Carrig, Founder and CEO of the Little Words Project discusses her experience with DTC retail storefronts, particularly Target. She talks about her background and how she has lived out the brand's values of empowerment and positivity. She also shares the challenges she has faced as a business owner and the importance of staying committed to the brand. ​0:00 - DDC retail storefronts Target​ 1:15 - Background of The Little Words Project ​ 3:12 - Challenges of being a business...

This episode features an interview with Jake Karls one of founders of Midday Squares, a successful chocolate bar brand. He discusses the importance of staying true to business development and building relationships with people and teams. Jake emphasizes the creation of emotional connections with customers through storytelling. He explains the concept of Midday Squares, a chocolate bar with a functional twist. He discusses their journey of getting Midday Squares products into major retail...

Harley Finkelstein, the president of Shopify, joins the podcast to discuss the current state of e-commerce and the role of Shopify in the retail industry. They talk about the growth of e-commerce during the pandemic and its return to more normal levels. The conversation also focuses on the changing role of physical retail and the need for authenticity in brand experiences. We highlight the rise of new brands and opportunities in the retail space, as well as Shopify's commitment to shipping...

In this episode, we sat down with Ned Macpherson - Founder of Endrock Software - a boutique CRO agency. We touched upon the importance of the timing of Black Friday offers, and keeping it SIMPLE! Ned also lifts the lid on what some of his clients are doing to maximize this Black Friday Cyber Monday, as well as some of the common mistakes he’s seen brands make. Sponsored by: 🚀 Endrock is a boutique CRO agency that works with several 9-figure brands and has helped us increase our conversion...

In this bonus episode, Chew On This is expanding its offerings beyond being just a podcast. The team discusses the recent acquisition of Coffee Over Cardio, a brand focused on wellness with a coffee-first approach. This acquisition allows Chew On This to integrate Coffee Over Cardio into its existing infrastructure, improving efficiencies. The team is excited about starting fresh with this new venture and intends to have fun with it. They also provide insights into starting a brand with a...

This bonus episode discusses Black Friday and the strategies that businesses should consider in order to optimize their sales. The speaker highlights the importance of catering to both existing and new customers, being intentional in marketing efforts, and ensuring profitability on the first order. Additionally, the episode emphasizes the need to stay updated on trends and consumer behavior, leverage budgets effectively, and position the brand as a valuable choice for customers during the...

Download our app to keep with us ( Created by Tapcart ) https://chewonthis.io/app In this episode, we are introduced to Eric Netsch, who discusses Tapcart and its impact on the commerce landscape. Tapcart is a platform that focuses on creating retention and conversion strategies for brands. They primarily target enterprise-level merchants, aiming to increase customer loyalty and lifetime value. Netsch highlights the importance of mobile web and mobile experiences in e-commerce, emphasizing...

From Michelin star restaurants to founding Stuffed Puffs, Michael Tierney has had a diverse career in the food industry. He emphasizes the importance of pushing boundaries and learning from failure. Building relationships, focusing on product innovation, and leveraging social media for marketing are crucial for success. 0:16 - Michael Tierney shares his perspective on the importance of not taking unnecessary risks in business. ​1:11 - Tierney discusses his background in the restaurant...

🎯 Josh Snow, founder of Snow Teeth Whitening, discusses his entrepreneurial journey and the challenges he faced in building his brand. Highlights Josh Snow started as a website builder and later sold a successful digital agency before starting Snow Teeth Whitening. He emphasizes the importance of sales channel diversification, geo diversification, and product diversification in building a successful brand. Josh believes in the power of partnerships and collaboration, and he actively seeks...

Ned from EndRock Software shares his experience with CRO and the value of working with the right agency. Highlights * 📈 Metrics are key: Start conversations with data and focus on the metrics that are lagging or declining. * 📊 Test strategically: Instead of completely overhauling a landing page, focus on specific elements such as navigation or conversion points. * 📱 Site speed matters (but not always): Slow load times for images on a homepage may have little impact on conversion rate, while...

The healing company is focused on the wellness space and aims to bring together a community of brands and founders to improve people’s lives. CEO Simon Belsham emphasizes the importance of patience, building a great team, and having a vision. He also highlights the value of transparency and the need to prioritize self-care.Highlights💼 The healing company aims to bring together wellness brands and founders to make a positive impact on people’s lives.⌛ Patience is key; young people should avoid...