What are you really selling?   When people are looking at their budgets or feeling a little more stretched, you need to be crystal clear on what you’re offering and how you can help.   If you’re in a service based business like a VA, designer or photographer you might be seeing clients say “I’ll just do it myself” or delaying purchases.   So, when times are a little tougher, get clear on the real benefit of your offer. Like a personal trainer, maybe it’s accountability rather than the actual workout routine.    Your prospects are likely busy, and there may never be an ideal time for them, but when you know what you offer and can communicate it in their language, you’re more likely to get them off the fence.   Listen to today’s podcast episode for more.