Are you feeling the pressure to slash your prices right now?    I get it. When sales are slow, it's tempting to wave that discount wand.    But here's the thing: there are so many ways to boost your business without devaluing your amazing offerings.    If you're only discounting from a place of panic - STOP.   Discounting can be tricky - mostly because it trains your audience to wait until you have a discount or offer a special deal.    From a money mindset perspective, it can sometimes send the message that you don't value yourself at full price. From a branding perspective, it can damage your brand.   Not always - sometimes discounting can be entirely appropriate - maybe you're discontinuing a product, you want to incentivize early birds, you're doing a Beta version of a program, or just because you feel like it. Some industries regularly offer a discount for payment in full or seasonal discounts.   There is no right or wrong - but if you're contemplating slashing and burning your prices right now - I've got some alternative strategies for you on today's podcast.