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Jennifer L. Clinehens
Choice Hacking
Customer and user behaviors can seem irrational. Shaped by mental shortcuts and psychological biases, their actions often appear random and unpredictable.
So what’s a marketer or entrepreneur to do?
In the Choice Hacking podcast, we uncover the psychology behind the world’s best marketing, using examples (and cautionary tales) to help us figure out what makes buyers tick.
Listen now
Ratings & Reviews
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5.0 stars from 18 ratings
Insightful and concise
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“Love how much info is packed into each episode. Enough to know if you want to delve more into a subject or example and consider how to apply in work.”
CMBG10 via Apple Podcasts ·
Great Britain ·
10/21/23
“Great info - solid production”
dot dot dot dash dash dash via Apple Podcasts ·
Great Britain ·
04/30/22
Instantly fell in love with this podcast
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“As a former psychology student and now marketer, I’m thrilled to hear Jen talking about how companies successfully use behavioral sciences to improve their product and services. Every week, this podcast will give you useful tips and insights, ready to use in your own work. Same thing happens with...”Read full review »
adavedreaming via Apple Podcasts ·
United States of America ·
04/20/22
Recent Episodes
Do you have a luxury or designer brand that you lust after? It could be Tom Ford, Balenciaga, Chanel, Lamborghini, or Patek Philippe.
Maybe you dream about the day you can walk into one of their stores, throw your credit card down on the counter and walk out with a car, suit, bag, or watch that...
Published 04/16/24
Published 04/16/24
It's one of the biggest fails in business history — New Coke.
You might think you know the story. A classic brand foolishly replaces its classic product, and customers rebel.
But contrary to popular belief, New Coke was a great idea and a great product - even if it was a huge marketing...
Published 04/04/24
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