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Doreme香香
出海Talk
This podcast brings you marketing and entrepreneur stories that connect Southeast Asian markets to China, and vice versa. We interview cross-border marketers and business founders from various industries to talk about:
1. Chinese social media marketing and.Chinese influencer engagement
2. Brand localisation strategies
3. Consumption patterns in different markets
4 Market entry strategies in different regions
5 Culture and market nuances
Listen now
Recent Episodes
Host: Chanel
在新加坡本土跨境营销公司，负责China marketing出海营销。
嘉宾：Yuna
在新加坡有着6年marketing经验，3年半宠物行业经验。邀请Yuna来做客主要是希望让她和听众们介绍下新加坡跟东南亚的宠物消费市场的趋势，并且近2年，她也开始和国内的宠物展会+供应商有了频繁的接触与合作，因此也看到了中国和新加坡在宠物这个赛道上更多商业机会。
节目内容导览：
3:22s 新加坡，马来西亚与印尼宠物市场整体消费趋势
8:11s. 通过社会及地理因素探讨新马消费者在宠物产品消费观上的不同
9:30s ...
Published 02/11/24
Published 02/11/24
欢迎来到出海Talk！这是一档专注品牌出海与跨境营销的播客。每一期节目，我们将邀请一位行业内嘉宾，跟大家聊一聊海外市场动态，海外品牌文化，跨境营销经验等等。通过对谈的方式，帮助大家打破信息壁垒，助力出海事业。
第一期，Chanel和Lily互相介绍自己在海外做marketing的背景。也提到几个在工作中遇到的挑战，除了进入新市场，最需要克服的就是文化壁垒。
欢迎有海外营销背景的小伙伴也来一起分享你们的海外经验，提供给有需要的出海企业最前沿的海外市场洞察！
小红书ID：出海Talk。
Published 01/20/24
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See hourly chart positions and more than 30 days of history.
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