Do you put planet over profit? Every organization answers this question, mostly implicitly in day-to-day decisions. It's the job of the leadership team to set priorities when it comes to planet and profit ambitions. In this episode, a leader of a purpose-driven startup founded by a stock-listed company shares his experience of balancing planet and profit ambitions.

How can you inform customers about the way in which you apply circularity? Many organizations invest a lot in their circular approach and want to share this with the public. In this episode, Silke from Urwahn tells us how a label can help convey circular efforts.

Building a marketplace requires growing two customer groups at the same time: The buyers and the sellers. Providing platform services that compete with the sellers' offerings adds another twist to the challenge. In this episode, Tobias Kronawitter, founder of kaputt.de, shares his experience in helping people extend the lifetime of smartphones, smartwatches, coffee machines, and game consoles by matching them with local repair shops and offering repair kits.

Why should a brand or manufacturer offer its products as a service? And what will they learn about their products? In this episode Puck Middelkoop, the founder of Hulaaloop will share her experience in renting out kids' clothes from premium brands.

Why should customers rent a product they previously bought? Having a compelling answer to that question is key for the success of every Product as a Service model. And why would you start the service under a new service brand when you already have a well-known product brand? In this episode, Lisette from bedzzzy shares her experience with offering circular Auping mattresses as a service.

Did you ever wonder how a large company organizes the transformation to a more circular business? And what if you're producing and selling thousands of products - how to assess and manage their circularity? These are the main questions we will explore in this episode. Simon Skoog from IKEA shares experiences they made so far.

How to run a Product as a Servíce business together with a social partner? And how to remove the worries of poor people with a subscription? The Papillon project rents out Bosch home appliances to poor people. In this episode, Bruno Vermoesen explains the unique character of Papillon.

This episode will give you an overview of more than 140 different organisations running business models in the circular economy. I assign these organisations to one of five types: Product as a Service, Sharing Platforms, Resource Recovery, Product Life Extension and Circular Supplies.

This is a short introductory episode with essential information about this podcast.