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Mike Linton
CMO Confidential
Wonder what it's like to control millions of dollars of marketing budget? Manage hundreds of people? Make the decisions on which ideas get to market?The CMO Confidential podcast shares how it feels to be in that chair of the shortest-tenured position on the C-suite.We detail the long, hard road most ideas take to get to market & how challenging it is to get the best ones through.Hosted by Mike Linton -- the former P&G Brand Manager who went on to be the Chief Marketing Officer of Best Buy, eBay, and Farmers Insurance, as well as the Chief Revenue Officer of...
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Ratings & Reviews
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4.6 stars from 17 ratings
The CMO who has seen it all!
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“I have known Mike for a number of years since we started at P&G in brand management. He is an outstanding marketing leader who is great to work with always eager to learn. It has been a real pleasure to see him develop his podcast. I am sure his listeners who are marketers are benefiting...”Read full review »
Kip Knight via Apple Podcasts ·
United States of America ·
06/25/24
Recent Episodes
Chris shares his thoughts on how AI will dramatically alter customer purchase patterns and why marketers should be thinking about how to win "BOT engagement."
Published 11/19/24
Published 11/19/24
Tom shares his thoughts on why we are in "The B2B Decade," the underleveraged power of many B2B brands, and how organization structures are often in the way of good marketing.
Published 11/12/24
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