A CMO Confidential interview with Carilu Deitrich, the former CMO and Hypergrowth Advisor who helped take Atlassian public, joins us for the 3rd time. Carilu outlines the "tough times" facing B2B including the impact of lower valuations, the slowing of sales and conversion, the reductions in force and perks facing many companies, and how 75% of B2B companies will have launched AI versions by the end of 2023. Key topics include why profitability matters more than it used to, watching out for the efficiency frontier in marketing, and why "adding a new strategy" might cause you to lose ground. Listen in to hear how to experiment with AI. Hint, don't fund it with petty cash and assign it to an intern.   Learn more about your ad choices. Visit megaphone.fm/adchoices