Talking About Social Impact - The Marketplace, the Customer & the Marketer
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Description
A CMO Confidential Interview with Rob Pace, the founder of HundredX, and former Goldman Sachs partner. Rob provides an investment banker's perspective on marketing and discusses his belief that how consumers "feel about" and "trust" brands is a predictor of stock price. Key topics include personal experience as the key metric, why you should be early in "doing the right thing," and why taking a socio-political stand is an asymmetrical risk. We also discuss why CMO's aren't in IPO road shows, why companies with a "True North Consumer '' focus have higher valuations, and how Hundred X tracks sentiment across 3000 brands. Listen in to hear why you shouldn't be a "squishy" marketer and why "Good Snitch" was a bad name.
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