Peter Fader: Ignore Customer Data at Your Peril - It's the

Peter Fader: Ignore Customer Data at Your Peril - It's the Secret Sauce for Growth

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Description

A CMO Confidential Interview with Dr. Peter Fader, Professor of Marketing at the Wharton School of Business. Dr. Fader discusses why customer lifetime value (CLTV) is such an important predictor of future financial performance,

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