An Update From the the B2B Marketing Front Lines

An Update From the the B2B Marketing Front Lines | Carilu Dietrich

Listen now

Description

Carilu discusses why business growth is slow for everything but AI and cybersecurity, and her belief that many players are fatigued after a long drive to improve efficiency during what she calls a "B2B Tech Recession."

More Episodes

See all »

Chris Andrew | CEO Scrunch AI | Is Your New Best Customer an AI BOT - Welcome to the New Frontier

Chris shares his thoughts on how AI will dramatically alter customer purchase patterns and why marketers should be thinking about how to win "BOT engagement."

Published 11/19/24

CMO Confidential

Published 11/19/24

Tom Stein | Chairman, Stein IAS | The Inherent B2B Marketing Problem & What to Do About It

Tom shares his thoughts on why we are in "The B2B Decade," the underleveraged power of many B2B brands, and how organization structures are often in the way of good marketing.

Published 11/12/24