What Your CFO Wants to Tell You But Won't | Scott Lindquist

What Your CFO Wants to Tell You But Won't | Scott Lindquist | CMO Confidential

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A CMO Confidential Interview with Scott Lindquist, CFO for CNA Financial Corp, former CFO of Farmers Insurance and PwC Partner. Scott discusses the wide variety of CFO's, why insurance became a marketing hothouse, the importance of marketing math, and how to manage the Marketing CFO position.

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