Must Marketing Always Start From Scratch - The Quest to End the

Must Marketing Always Start From Scratch - The Quest to End the Snowflake Problem | Jonathan Knowles

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Description

Jonathan discusses ANA-sponsored research into why so many CMO's have to start from zero when defining their objectives and KPIs with the C-Suite. A categorization of over 500 marketing papers identified 6 approaches to marketing - Product, Brand, CLTV, ABM, Employee, and Performance - all with the objective of profitable growth.

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