Must Marketing Always Start From Scratch - The Quest to End the Snowflake Problem | Jonathan Knowles
Description
Jonathan discusses ANA-sponsored research into why so many CMO's have to start from zero when defining their objectives and KPIs with the C-Suite. A categorization of over 500 marketing papers identified 6 approaches to marketing - Product, Brand, CLTV, ABM, Employee, and Performance - all with the objective of profitable growth.
Jason shares his thoughts on how to approach inflection points like declining sales, a change of control, or company pivot -- and the importance of focusing on the outcome you have to deliver to move the business forward.
Published 11/04/24
Jean describes the ongoing digital transformation journey, how the "Infrastructure Layer" works and why it's so important to marketers, and why Marketing and IT should be BFF's.
Published 10/29/24