Marketing Valuation | The Battle Between Believers and Non-Believers Part 3 | Greg Silverman
Listen now
Description
Greg discusses a recent Interbrand study with Wall Street analysts on how brands influence share price in which 75% of analysts look at brand power as a key variable though nearly all admit they don't understand it.
More Episodes
Chris shares his thoughts on how AI will dramatically alter customer purchase patterns and why marketers should be thinking about how to win "BOT engagement."
Published 11/19/24
Published 11/19/24
Tom shares his thoughts on why we are in "The B2B Decade," the underleveraged power of many B2B brands, and how organization structures are often in the way of good marketing.
Published 11/12/24