Marketing Valuation | The Battle Between Believers and Non-Believers Part 3 | Greg Silverman
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Description
Greg discusses a recent Interbrand study with Wall Street analysts on how brands influence share price in which 75% of analysts look at brand power as a key variable though nearly all admit they don't understand it.
Chris shares his thoughts on how AI will dramatically alter customer purchase patterns and why marketers should be thinking about how to win "BOT engagement."
Tom shares his thoughts on why we are in "The B2B Decade," the underleveraged power of many B2B brands, and how organization structures are often in the way of good marketing.